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If anyone ever told you all you have to do to build your brand online is to have a website – they lied.
The truth is – simply building a fantastic website isn’t enough. A site could attract thousands of visitors each day, but unless the content has the power to convert those clicks into clients, having high traffic won’t do the brand much good unless its conversion rate is increased. This is why your website need to be Conversion Rate Optimisated if you want to generate quality sales leads and convert on page web browsers into actual customers.

Have you got a website that is simply not doing what you thought it would do? Is your website not attracting enough online visitors? Do you feel as though you want to start making your website work for you, like your competition seems to be able to do? Are sales leads drying up? Are you stuck for ideas and want to know ways in which you can turn your website into a profit lead generating sales tool? Are you looking for a great web and SEO agency that can help you improve business leads? Then following are some simple quick wins you can employ to make your website a powerful lead generating tool. Get ahead of your competitors now and take immediate action.

Think about this scenario. You have a retail shop. You rely on passing foot traffic for the survival of your business, yet your shop is dark, poorly staffed, cluttered, with little or no signage. What does this say about your business and what do you think those customers who walk into the shop are going to think? What kind of impression will you make? What image will you leave? The answer is simple a bad one. They probably won’t ever buy from you and they will never return.

All businesses have the same issues and problems. That is, where is the next lead going to come from and what can you do to generate this lead? Do you cold call, send an email out, door knock, get a flyer designed and letterbox drop or do you put an ad in the local magazine?

When was the last time you updated or overhauled your website. Does it look outdated? Does it look at though it was done in the 90’s? Your website is probably your most powerful marketing tool and for this reason, it must be kept updated all the time. Failing to do this will have serious implications for your business in terms of putting customers off, conversion rates and lead generation. So following are great some signs that your website is in needs to be completely modernised. Act now as delaying anything can and will hurt sales, revenues and your bottom line.

If you want to maximize your websites potential and convert online visitors into leads and eventually customers, then you need to have the best looking landing pages around. They have to be seriously on message and be able to captivate your audience immediately. Following are a few esential landing page tips to help you boost sales and generate more revenue.

To outsource your SEO to an agency or do it in house is a very common question. Many people I speak to have tried to do SEO in house and have a go at it themselves or even employ their own SEO team. Results have been mixed, with varying degrees of success. Some businesses like the control of being able to see their SEO team working in front of them, whilst others prefer to leave the headache to some one else

Every so often a client writes a review for Hopping Mad Designs that we just love to publish and tell everyone about. Yes, we do get a lot of compliments, but to get a client to write a review like this is something that we are extremely grateful for.

There is a growing trend nowadays for web and SEO agencies to try to combine all their services under the banner of a digital agency.

Google is honestly the best place to be seen online. If you have your website on page 1 for all your high traffic keywords then

You have finally taken the plunge and got a new website designed. You are really excited, everyone likes it and you are ready to make this start working for you. Herein, lies the issue. No one has told you what the next steps are. So whilst you are sitting there scratching your head and wondering how on earth you are going to use the website to it’s fullest potential I though I would outline some great ways to start promoting your website and start getting real online traffic. In this day and age having a website is simply not good enough. You have to be really proactive and have the attitude that you are going to everything possible to get people to your site. This means you MUST know all about digital marketing or at least employ an agency that can handle this for you. In any case, you need to be on top of this if you are going to get any new business. Without it your website, unfortunately is pointless.

Finally here it is! The top 10 road blocks or hurdles that are going to kill your website conversion rates. Do any of these and your customers are going the leave your website in great numbers, thereby killing any chance of converting them into paying customers. I want to tell you about a very scary statistic; did you know that over 75% of websites fail to make any money. That just leaves a mere 25% of websites that are actually working. The question is which percentage bracket do you want to be in? Getting it wrong is all too easy. Having a website that is performing is a lot harder than it looks and following are 10 really bad website mistakes you should avoid at all costs. WHY AM I WARNING YOU ABOUT THESE MISTAKES? Read on…

The mobile phone and handheld device market has exploded over the past 15 years. Consumers, everywhere you look; on trains, buses at the airport or

SEO has shifted so much so in the last 2 years that I have decided to review SEO in 2015 so the clients of Hopping Mad Designs can get a clearer picture of what to expect and what they need to be doing in order to rank on Google. This review is based on what I have learn’t here at Hopping Mad Designs as one of the SEO account managers. This is meant to be taken very seriously because there are far too many pitfalls and dangers if you are even slightly non compliant when it comes to SEO. This will be compounded and will intensify over the next 12 months from 2015 going into the new year.

Let’s be very honest and frank here; traditional forms of advertising as we used to know it are fast becoming a thing of the past or completely useless. Old-fashioned marketing mediums like magazines, newspaper adverts, Yellow pages directory listings, even radio are now considered pointless. The internet, Google and social media platforms like Facebook, Instagram and You Tube are reshaping the way we think, search for services and even the way we shop. Just look at the explosion of eCommerce websites and the way consumer behaviour has radically shifted over the last 5 years.

The online landscape is getting more and more competitive and if you are going to survive your website needs to be far better than the next persons site. It’s easy to make critical stuff ups and following are some tips to help you avoid these. If you follow what I am telling you then you may just make it online. Ignore these and the consequences for your business can be dire.