A recent (and awesome!) review for Hopping Mad Designs

Lisa Wagner from Doolan Wagner Family Lawyers called Hopping Mad looking for a website and advice about internet marketing or SEO. She decided to proceed and after about six weeks, Lisa’s brand was created and her website for her legal services was designed. Whilst all this was happening, we started the SEO campaign in the background. Currently Lisa’s SEO ranking are doing fantastic and she is receiving enquiries all the time. As a new business, she relies heavily on her website so the enquiries generated by her site are essential. It is her most important marketing tool. Without it working properly, it will be hard to grow the business.
The SEO and content marketing strategy we planned and executed for Doolan Wagner has paid off. The business is growing from strength to strength, with a great looking website delivering results (and customers) and page rankings that continue to climb.

Following is Lisa’s testimonial:

I first met Steven Waldberg, Jo Basile and the Hopping Mad team in September 2014.

Hopping Mad were the highest organically ranked SEO and website design group on Google so I figured they knew their stuff.

I asked Hopping Mad to help create a new professional business for me reflecting my particular values in what is a highly competitive Sydney market.

Hopping Mad delivered.

Jo and her design team did a fantastic job with the artwork – we have received countless compliments about how “fresh” and “clean” our site is. A truly pleasurable user experience.

Steven has remained available, and “hands on” in his approach providing measurable outcomes and not making any promises that he can’t deliver on. There are no lock in contracts – Steven backs himself – that sold me.

Choosing any service provider is fraught. I had engaged 2 other SEO website companies over the previous 5 years and they pale in comparison. Useless, doing nothing more than overpromising and under delivering.

Hopping Mad stand out from the crowd. They are attentive and Sydney based and really good to deal with. We’re edging onto page one of Google and that is only in a matter of months. A lot of hard work has been involved and Steven has remained enthusiastic every step of the way. Take the leap of faith and employ these guys. I have no hesitation in recommending Steven and his team and am happy to verify this recommendation personally.

Hopping Mad will really help you create your business.

Digital Marketing Agencies Sydney–Why You Now Need Them

There is a growing trend nowadays for web and SEO agencies to try to combine all their services under the banner of a digital agency. They are ditching their old titles of web design and SEO agencies and calling themselves digital marketing agencies. The idea behind this is that they are an agency that will handle every marketing aspect of your business in the digital space. This includes; your web design, your search engine optimisation, Adwords, remarketing as well as conversion rate optimisation, online reputation and social media. There is a lot to swallow here, but due to the very nature of how digital marketing and the online landscape has changed businesses now need an all round digital agency that can handle all your marketing.
The very best thing that you can do for the marketing of your business is to engage the services of a really great SEO company that can get your website on page 1 of Google. SEO is without doubt the king of all online and digital marketing but the problem we have is that it is not only very competitive the higher up you go on Google, but you have to also constantly work out the changing algorithm. To stay on top of this is extremely time consuming and in some cases quite unpredictable. Also, if you choose the wrong SEO agency ( and there are heaps of them out there, the ones that offer ‘ no rank, no pay – or are prepared to do your SEO for free till they can prove themselves), you are stuffed. You can kiss your business goodbye.

Like most business owners, you have expenses and products to sell and you need to get your message to market quickly. This is where the services of a digital agency can help. Not only are they able to work on your SEO but they can also look at other digital areas of your business that can bring in new customers and website traffic. SEO, whilst fantastic, is a very long term lengthy process, where you have to be there for the long haul. Digital agencies can speed the whole process of bringing in business by looking at the other mainstream digital channels where you can push your business.

Let’s say for example you are a new business start up or a company that has been going for a couple of years and is now looking to get new customers. Pehaps the phone is not ringing like it used to or what used to work in terms of marketing is now falling flat.

Due to the time lines associated with SEO, a digital agency can get you out there in front of your customers immediately. Think about it, an Adwords campaign can be set up in less than a day. A Remarketing campaign can also be set up in a day as well. Your social media can happen immediately, web amends on your main website pages can happen very quickly. You can publish blogs and write content for your website quickly as well. All of these extra digital activities can be going on all the time, whilst your SEO campaign is brewing nicely in the back ground.

For most business owners, all of these types of activities are put into the too hard basket. Sure, they might write a blog or two and yes they might pop a couple of posts on Facebook, but in most cases, there will be a concerted effort in the beginning and this will drop of fairly quickly. We see this happen all the time. They get excited about having a go at it themselves, but when they don’t see any improvement in sales or have measured success, the motivation suddenly disappears.

This is where we step in. At Hopping Mad Designs we are able to manage all of your digital marketing on an on going basis and show you proven, measurable results on a month by month basis. We are able not only to seriously and radically improve your SEO rankings, but we are also to market your business on a range of digital platforms that are going to bring you a fantastic ROI. It really doesn’t matter what size or type of business you have. We are happy to work with any business that wants to expand their online profile.

Nowadays, simply starting a SEO campaign, registering a Facebook page, posting a few blogs or having an attempt at Adwords is not enough. You have to be so much more aggressive and strategic with your marketing dollar if you are ever going to succeed online. This is the way the digital landscape is evolving and we are seeing a dramatic shift in how companies across Australia look at their marketing. Settling for 1 SEO agency and thinking that a Google ranking will suffice is being short sighted – you now have to be so much more strategic with your marketing to keep your share of the market. Avoiding this will just give your competiton the advantage.

It was just a few years ago that SEO was all that was needed. If you were ranking at the top of Google, then you were sorted. There are now just too many opportunities that have sprung up online, that you cannot afford to miss. Yes, Google is still king, but you have to look beyond this if you are to remain competitive. This is why partnering with a digital agency is now a MUST.

SO WHY USE HOPPING MAD as your DIGITAL PARTNER: We are able to customise a digital solution that is more affordable than you would have thought. We have proven our SEO ability time and time again by ranking businesses on Google who were never previously there as well as turning incredibly bad rankings around within a matter of months. We also have a pool of incredibly talented digital specialists that will take the time to learn about your business and come up with a campaign that will get you MORE REVENUE and MORE CUSTMERS. No one knows the digital space better than we do.

WHY? Because we have been doing this for businesses since 1998. That means we are one of Australia’s oldest digital marketing agencies.

If you would like to know more about the huge opportunities that now exist online and would like to get your share please get in touch with us now. It’s totally obligation free and I can guarantee that after a 30 minute meeting with us, you will be armed and equipped to take on your biggest competition.

Do Not Rely On Google For All Your Website Traffic

Google is honestly the best place to be seen online. If you have your website on page 1 for all your high traffic keywords then this is seriously the very best thing that you can do for your marketing. Just see what happens when your website starts to hit those coveted page 1 rankings. You are going to see a huge increase in website inquiries plus you will notice the phone start to ring. The only BIG problem with this is that Google has only 10 spaces on page 1 and to get your website there for some niche or competitive keywords can be extremely difficult if not impossible. This is why we need to look at other online digital spaces to get more web traffic. Goole is really only 1 option. The following article will explain how a digital agency like Hopping Mad Designs can deliver extra web traffic that you may not have thought of.
Google is seriously competitive. Getting to page 1 is half the battle and the other half is the constant struggle to keep your rankings stable and maintain them. This is why businesses need to look at partnering with a digital agency that can boost their profile online and source web traffic from areas other than Google.

Let’s look at a few of these:

Social Media is a great way to expand your reach and the tools at your disposal are easy to implement and they are FREE. The issue here is that most businesses do not have the time nor the expertise to fully leverage the benefits that social media sites like Instagram, Facebook and Pinterst can bring. Tweeting, posting, getting genuine followers is extremely time consuming, but believe me when I tell you this, the rewards are there. To achieve mesurable reults in the social media space is not as easy as it looks. This is why you need ( and this goes for all sized businesses) at least some type of social media planning. It doesn’t have to be much, but you should be active in this space.

If you want to really dominate your niche you have to be writing and publishing content. In other words you need to be blogging. Getting content out there online via your blog posts will ensure that your website is kept fresh, up to date and being indexed by the search engines. Blogs on topics that relate to your business position you as authoritative source which will bring traffic to your website once your blogs are picked up.

What about the other search engines Yahoo and Bing? In my 20 years here at Hopping Mad no one has ever wanted to rank on these sites. Saying that, they do get traffic and businesses need every lead they can get their hands on.

Long Tail SEO. When I said that there was other ways to get web traffic, I still think that the very best place to be is Google. If the traffic for your main keywords are too hard to get or it’s simply going to take too long, think about the ‘long tail’ options. Other easier to rank keywords that admittedly do not have the volume of traffic you would like but there are still some searches for this every month – go for this – you will be surprised by the type and number of leads you can get.

Start looking at videos. People search on YouTube almost as much as Google so this is another lucrative area that you can look for new business. Videos are an extremely powerful way to get your message out there and all you need is you iphone and you can have that video up on YouTube that same day. YouTube is not all about videos of crazy animals and people doing stupid things. Promoting your business on YouTube can bring in massive amounts of traffic. If you want to have a more professional edge to your videos, speak with us as we have a great relationship with a corporate video production team that has done some seriously good work in the past.

A Hopping Mad Designs Review from a happy client is going to go a long way. Ask clients if you can get some reviews and post them on your social media accounts. This will reinforce the whole trust factor. If you have any negative reviews that you can see online, this can really have an impact on website traffic so make sure you have these looked at by a reputation management team. Again Hopping Mad Designs review team are reputation specialist and can help eliminate those nasty comments quickly.

Hopping Mad Designs is all about implementing successful digital strategies. We do this through a detailed stakeholder engagement process. We seek to understand the organisation, it’s objectives of each department and the KPI’s that we are delivering to. From there we can implement practical, multi channel strategies to ensure that we are getting real results. For Hopping Mad it’s really all about building long term relationships with our clients, helping them evolve their business by delivering positive measurable results.

What is unique about Hopping Mad Designs is our in house capabilities. We can help you implement your strategy end to end all under one roof! One of the main points of difference at Hopping Mad Designs is our search and digital marketing expertise. As soon as you become a client of we are able to hit the ground running and get some quick wins on the board for your business. We are able to develop and implement successful search and social media strategies. What this means for you is that we can come up with the design, develop this into a cohesive digital strategy and get this to market for you. ULTIMATELY, our integrated solution is a lot more efficient and effective for your business.

Google ultimately is king. But, if you want a digital agency that can cover of all areas of your online marketing ( including Google) , then get in touch with us now on 02 9360 8514.

If you are feeling overwhelmed by the amount of new technologies out there and all the places that your business needs to be seen online, don’t stress. We can handle all of this for you. Our digital agency can cover off all areas from web design, SEO, social media, graphic design right through to content marketing.

It doesn’t matter who you are or how big your company is. We would love to work with you and bring in tons more web traffic and revenue.