There is a growing trend nowadays for web and SEO agencies to try to combine all their services under the banner of a digital agency. They are ditching their old titles of web design and SEO agencies and calling themselves digital marketing agencies. The idea behind this is that they are an agency that will handle every marketing aspect of your business in the digital space. This includes; your web design, your search engine optimisation, Adwords, remarketing as well as conversion rate optimisation, online reputation and social media. There is a lot to swallow here, but due to the very nature of how digital marketing and the online landscape has changed businesses now need an all round digital agency that can handle all your marketing.
The very best thing that you can do for the marketing of your business is to engage the services of a really great SEO company that can get your website on page 1 of Google. SEO is without doubt the king of all online and digital marketing but the problem we have is that it is not only very competitive the higher up you go on Google, but you have to also constantly work out the changing algorithm. To stay on top of this is extremely time consuming and in some cases quite unpredictable. Also, if you choose the wrong SEO agency ( and there are heaps of them out there, the ones that offer ‘ no rank, no pay – or are prepared to do your SEO for free till they can prove themselves), you are stuffed. You can kiss your business goodbye.
Like most business owners, you have expenses and products to sell and you need to get your message to market quickly. This is where the services of a digital agency can help. Not only are they able to work on your SEO but they can also look at other digital areas of your business that can bring in new customers and website traffic. SEO, whilst fantastic, is a very long term lengthy process, where you have to be there for the long haul. Digital agencies can speed the whole process of bringing in business by looking at the other mainstream digital channels where you can push your business.
Let’s say for example you are a new business start up or a company that has been going for a couple of years and is now looking to get new customers. Pehaps the phone is not ringing like it used to or what used to work in terms of marketing is now falling flat.
Due to the time lines associated with SEO, a digital agency can get you out there in front of your customers immediately. Think about it, an Adwords campaign can be set up in less than a day. A Remarketing campaign can also be set up in a day as well. Your social media can happen immediately, web amends on your main website pages can happen very quickly. You can publish blogs and write content for your website quickly as well. All of these extra digital activities can be going on all the time, whilst your SEO campaign is brewing nicely in the back ground.
For most business owners, all of these types of activities are put into the too hard basket. Sure, they might write a blog or two and yes they might pop a couple of posts on Facebook, but in most cases, there will be a concerted effort in the beginning and this will drop of fairly quickly. We see this happen all the time. They get excited about having a go at it themselves, but when they don’t see any improvement in sales or have measured success, the motivation suddenly disappears.
This is where we step in. At Hopping Mad Designs we are able to manage all of your digital marketing on an on going basis and show you proven, measurable results on a month by month basis. We are able not only to seriously and radically improve your SEO rankings, but we are also to market your business on a range of digital platforms that are going to bring you a fantastic ROI. It really doesn’t matter what size or type of business you have. We are happy to work with any business that wants to expand their online profile.
Nowadays, simply starting a SEO campaign, registering a Facebook page, posting a few blogs or having an attempt at Adwords is not enough. You have to be so much more aggressive and strategic with your marketing dollar if you are ever going to succeed online. This is the way the digital landscape is evolving and we are seeing a dramatic shift in how companies across Australia look at their marketing. Settling for 1 SEO agency and thinking that a Google ranking will suffice is being short sighted – you now have to be so much more strategic with your marketing to keep your share of the market. Avoiding this will just give your competiton the advantage.
It was just a few years ago that SEO was all that was needed. If you were ranking at the top of Google, then you were sorted. There are now just too many opportunities that have sprung up online, that you cannot afford to miss. Yes, Google is still king, but you have to look beyond this if you are to remain competitive. This is why partnering with a digital agency is now a MUST.
SO WHY USE HOPPING MAD as your DIGITAL PARTNER: We are able to customise a digital solution that is more affordable than you would have thought. We have proven our SEO ability time and time again by ranking businesses on Google who were never previously there as well as turning incredibly bad rankings around within a matter of months. We also have a pool of incredibly talented digital specialists that will take the time to learn about your business and come up with a campaign that will get you MORE REVENUE and MORE CUSTMERS. No one knows the digital space better than we do.
WHY? Because we have been doing this for businesses since 1998. That means we are one of Australia’s oldest digital marketing agencies.
If you would like to know more about the huge opportunities that now exist online and would like to get your share please get in touch with us now. It’s totally obligation free and I can guarantee that after a 30 minute meeting with us, you will be armed and equipped to take on your biggest competition.