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There are competitive niches online and the dating agency space is no excemption. For those businesses wanting to start their own dating agency my advice is to focus on your websites conversion rates, and yes, SEO as well!

It’s no secret that competing in the online world is difficult. In fact as years go by it’s becoming seriously hard to do well online,

If you have never thought about writing a blog for your business website then you should start doing this asap. Blogs are a great way to seal your authority as a leader in your niche and are fabulous for creating new business leads and driving traffic to your website.

You might find this hard to believe but a large percentage of phone calls that we receive are from business owners that are seriously frustrated

If you are about to get a new website designed by an agency make sure you ask them if the CMS they’ll be using is open source and if you are able to use a third party to arrange the hosting. If they insist that they need to do the hosting because their CMS is customised and built by them, this is a serious issue as you will be stuck using their hosting platform for the life of your website which is where hosting costs and extra fees can seriously escalate.

Before you even think of hiring an SEO agency you have to be sure that you have made the right decision. If you hire a

Before you launch your website ask yourself one important question; would I buy from this site? If the answer is now you have an issue as all pages on your site have to be sales focused with clear messaging, simple graphics and easy to navigate buying pathways. Essentially your website needs to convert visitors into customers.

What is a back link? A backlink is a link that points from one website to another or if you prefer one unique domain to

The best online marketing strategies all take time and effort. As a business owner you must look at all components of the digital space when

Every business wants more customers but some businesses are better at getting them that others. It doesn’t matter what your industry niche is; tradies right

Most businesses I speak to in regards to SEO are always on their second or even third SEO agency. They seem to bounce from one to the other and they are never completely happy. There is always an issue and their rankings never seem to be quite where they want them to be. It’s really common and following are reasons why I think people tend to go from 1 agency to the next and the mistakes they make along the way.

Why do you need a full service digital agency? To answer that you need to understand what a digital agency actually is and what they

It’s important to have logo that reflects who you are and what you do. For most businesses it makes sense to revaluate your visual identity and make sure that your business is reflected in the most advantageous way.

Most new business start ups are looking to save as much money as they can. Ideally, they want to minimise their risk and the best

There is a good reason we build all our websites using the WordPress CMS and this is because we absolutely love WordPress. One might ask with so many content management systems out there to be used, what is so special about WordPress and why do you rave on about it so much. The answer is simple. WordPress has liberated our coding and made life so easy for us as web designers and developers. It’s a real dream and following are reasons why you should be demanding ( from your design agency) that all your websites are built using the WordPress CMS platform.

Content marketing is only going to get bigger in 2022 and how your business deals with this are going to make a huge difference to the number of sales leads you will get through your website. With content marketing, like all other digital strategies, you need to be constantly watching the trends, and be on the lookout for the next new thing.

As one of the leading content, SEO and social media marketing companies in Sydney, we at Hopping Mad Designs have put out heads to ether and come up with what we think are the 13 content marketing predictions for 2022 that your business needs to know about.