If you’re not using videos on your website, you’re missing out on some golden opportunities for your business.
Because people love watching videos, and it has a super high conversion rate. According to Forbes: By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. What a huge number! If your business relies on getting qualified customers from the web, then video is a potent and powerful marketing tool.
Statistics like these are great reasons why you need to start incorporating video on your website.
Following are 7 ways that using video boosts conversions, with the stats to back them up.
1. More attention from your customers.
If I see a video on a web page, then the first thing I’m going to do is watch the video. I might scan the content very quickly, but I will definitely watch the video. If I like what, I will watch the whole thing and even email it to a friend. Think about it for a moment. If you connect with the person on the video or like the product, you will buy it or use their service. And Animoto says that in 2021, we’ll see a surge in live video coupled with real-time shopping on both Facebook and Instagram.The take out here is that video is a huge attention grabber and can enhance the buying experience.
2. Surviving the first ten seconds.
Yep, that’s what you have—about ten seconds for the customer to form their opinion of your website. If they like what they see, they may hang around a bit, but if it looks too dull and wordy, they’ll leave. Now, what happens if you throw a great looking video in the mix? What’s going to happen? Their eyes will go straight to the video, and they will more than likely click the play button. And according to WordStream, video on a landing page can increase conversions by 80% or more.Based on these stats, you have a higher chance of keeping people on your website if they can watch something about your businesses. Whether it’s entertaining, informative, educational or instructional – they will be on your site longer if they have something that engages them more than words.According to Crazy Egg, a word of warning here: just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. Don’t shoot any old video, and expect it to work because it won’t and may have the opposite effect.
3. Helping answer question
Video has a massive cut through rate and answer a customers question very quickly. Most shoppers have the same questions when they are about to buy something online like; how does the product work, what are it’s main features and can I see it in use? Using a video to explain all this in less than a minute is a great way to improve conversion rates.The marketing guru in the USA, Neil Patel, reckons that viewers are anywhere from 64-85% more likely to buy after watching a product video.If I were going to launch a product, I’d have an explainer video for sure, based on these compelling statistics.
4. People love sharing videos
If you like a product or service video, you are going to share it with someone. Think about a new bike your thinking about buying. If you Google’ buy bikes in Sydney’ and you find a website with an excellent video telling you about a particular bike you’re interested in – you are going to share it with a riding buddy or partner. I love surfing, and I’m always looking at the latest surfboards from my favourite brand. Check out how these guys use video to explain the board and push their brand – it’s so powerful.
If they like it as well, you’ll probably buy from the site. It just goes to show you the power of video and what an effective sales tool it is. Forbes back this up by saying that 90% of users say that product videos are helpful in the decision process.
5. Tell your story in under 60 seconds
Videos make your business sales pitch super-easy. You can quickly explain to users your unique selling point or tell them about a new service product. According to wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Explainer videos are not that difficult to create. We know this because we do it all the time at Hopping Mad Designs.
6.Videos build lots of trust
People will respect and trust you much more if you put yourself out there and make a video. It can be challenging for many business owners to get in front of a camera and talk. But, there are huge dividends as customers will meet you online before meeting you in person – this builds a level of trust and a connection. If there is a connection between you and the online customer and you seem genuine, then the trust factor goes way up.Making that connection with people looking for your particular product or service will help improve conversion rates, according to WooCommerce in their blog article ‘the psychology of an online shopper’: Videos is also a great way to connect with your customers. They’re both visual and auditory, so they’re more memorable than other forms of media — viewers remember 95% of a message when watching it in a video, compared to 10% when reading it.
If you are wondering how to incorporate video into your marketing mix, here are a few essential steps to keep in mind:
- Hire a professional, local explainer video company to shoot your product or service videos. Your iPhone won’t be good enough for this – you have to call in the experts.
- Show the product from different angles and zoom in where necessary.
- It’s always good to get a video testimonial from a customer – these have exceptional value if they seem genuine and not fake.
- Do this regularly, and don’t treat it as a once-off.
About the author
Steven Waldberg helps Sydney business owners improve website conversion rates through content marketing, clever web design and SEO copywriting.
If you want to smash your compettion online give me a call on 02 9360 8514.