Why SEO is a monthly fee
One important fact that all businesses should know is that SEO is not a one off fee, BUT is a monthly fee. Following are a few reasons why SEO is paid each and every month.
For your websites success online you need to be paying a monthly fee for your SEO.
Cutting corners and trying to cram your SEO campaign into a couple of months is a recipe for failure.
To rank on Google, you need to build authority into your web site address and for this to happen you need to be implementing a SEO campaign consistently, methodically and very organically – and all this takes time, hence the monthly fee. This requires, depending on the competitive nature of the keywords, roughly 120-30 hours of work per month and this obviously needs to be paid for each and every month.
If we start an SEO campaign and then after 1 month stop it, then this is simply not enough time to rank and maintain your website. Sites need a good 3-6 months to rank and 1 months work, will just not work. Why? Because Google needs to index the work we are doing, plus we need to build a certain level of trust to our URL. This can only be done gradually. If we push too hard, Google will respond to this with a likely penalty.
Once the site is ranking, then our SEO team needs to be continually working on your site links and content to maintain this position. If you think that once your website has reached page 1, then that is all you need to do, then this is a huge misunderstanding. If you stop your SEO, you will begin to loose rank to your competitors. After a couple of weeks what you will see is your position begin to slide, eventually right off the first page.
Google likes to see an organic approach to search engine optimisation. That is everything that you do in and around the whole SEO process must appear natural. If your SEO strategy is implemented in an ad-hoc, rushed manner, YOU may get penalised and all the work done on the site will be for nothing.
This is why this is such an important point – SEO must be done slowly and naturally. Short quick wins with SEO simply do not exist and are unfortunately commonly promoted by less than credible agencies.
This means all link building, article writing, blog submissions must be done over a lengthy period of time; hence again the monthly fee. Plus depending on the competitive nature of the keywords you are trying to target, this fee can become quite expensive.
Many companies will promise a 1 month all up fee for SEO and this is all you need to pay.
Basically, these guys are lying to you and just want your money. To get solid, credible and consistent ranking you need to be working with a seo expert that knows the ins and outs of SEO.
If SEO is a monthly fee, how long do I need to be doing this for?
In short, SEO is now part of your online marketing
SEO is not an expense, it is an investment in your business. Like us, if you need to have a high web ranking then the cost is worth it and the monthly fee should be part of your marketing mix. This is a no brainer and if we are able to get your website sky high on the search engines, then paying this monthly SEO fee should be a pleasure, not a burden.
Having said all that it is a good idea to do SEO for say 6-9 months, measure your return on investment and then assess your marketing spend. If you are seeing a positive ROI, then continue as normal, but if your not getting the kind of sales or level of inquiry you were hoping for then it’s time to look at the factors that could be causing this such as your actual web site and it’s conversion rates.
So, if you are thinking about marketing your website online, then note that you have to be in it for the long haul. There is no point is starting this, if you are in it for the short term. A better solution for you would be an adwords marketing campaign, also known as SEM. This is a lot quicker, but the results are not as good and the costs overall can be prohibitive.