June 2012 - Hopping Mad Design

Real Estate Website Design Sydney

Real Estate Agents Website Design Must Haves

Look Stunning: As a real estate agent you need a point of difference. You need to look unique, stand out from your competitors and have that visual online competitive edge. As a graphic design and web design studio, our team of design experts will be able to transform your web presence into a powerful marketing tool that not only looks awesome but will rank very high on Google and help drive those juicy new sales leads!

Generate leads from online inquiries: Our WordPress content management system means that you will be able to upload content through out the site through your own personal back end admin area. This system is super search engine friendly, which means that once we upload the site, it will have the very best chance of achieving a great online ranking. Obviously, we would need to go over a search engine strategy, but we lay the solid foundations for the perfect start for your real estate agency.

Our web programmers have been developing 100’s of websites over the past 18 years and we are up to speed with the latest technologies and Google algorithm changes.

This means that you get the benefit from a team of highly skilled programmers who really know their stuff.

Automatically include property listings: Once you upload your property listing on your website, it will be automatically listed on other major real estate websites. This avoids duplication of work and saves you valuable time.

Website Content: Hopping Mad Designs can help you with; well written, sales driven, search engine friendly web content. Google now looks at website copy as a factor in determining page rankings and if your copy is relevant and fresh, it will help in your online rankings.

We have a team of web copywriting experts that have a enormous amount of business to business writing experience and could certainly give your real estate web design copy a valuable lift.

Web copy and design are 2 crucial features you need in delivering your real estate agency a site thats way above your competitors.

The Web Interface is simple. This means that potential vendors or buyers who come to your website will be able to easily navigate twithout getting lost or confused. Large, easy to read ‘call to action’ buttons, combined with a very intuitive site map, will ensure that users stay on your website. The last thing you want is for potential vendors or buyers to not be able to find a property or find out relevant information.

Some sites are over complicated and very difficult to maneouvre around, meaning a very poor user experience. At Hopping Mad Designs we will ensure that all web page designs are not only visually very creative but also simple, clean and very uncluttered.

Most professional Real Estate websites are generally complicated and expensive to design and build. With our experience and technology in this area we can plan and launch your website faster and more cost effectively than traditionally possible. With Hopping Mad Designs you receive a detailed proposal and fixed quotation for your Real Estate website requirements.

Cost effective: Many web design studios, knowing that you are a real estate agency or are looking to design a website for a property development, will hike up the price. We know that you are a small business and this means that you are looking for the best value for your marketing dollar.

This is why our web designers and web programmers are able to combine their skills to deliver your agency a site that is very affordable

Why Use Hopping Mad Designs for your next Real Estate Agency Website

GRAPHIC DESIGN EXPERTS. This means that your new website will have that graphic design edge needed to be competitive. Some web studios will go with the easier, cheaper option of just recycling an old web template and passing it off as a new design, We never ever do this at Hopping Mad. All our website work is fully customised, and all our work is bespoke based on your very specific brief.

We encourage you to come to our web studio in Darlinghurst, Sydney so that we are able to meet for a face to face meeting and discuss your requirements in greater detail. Our office is very easy to find and conveniently located on the city fringe.

SEO FOR REAL ESTATE AGENTS. We know search engine optimisation. This means that throughout the design and build of your website we consider all factors and variables that will ensure your Google rankings are goings to be extremely high. We can even help with your pay per click campaign if you like.

SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS. Another great online tool to generate interest in your real estate agency is through social media platforms like Facebook, Twitter and LinkedIn. We are experts at writing relevant, catchy, content that will generate real interest in your business.

Developing these social media pages is just one small component in this complicated social media maze. What you say on these pages will have a huge bearing on your business and the public's perception of your real estate agency.

Post new listings on Facebook, write informative articles on LinkedIn, post tweets about a new sales agent on Twitter or write a great well worded article on your blog – all this can be done and is a great way to BOOST YOUR SOCIAL MEDIA PROFILE!

CUSTOMER FOCUSED. We like to think that we are very reliable, super friendly, and very customer service orientated.

Partnering with Hopping Mad Designs means that you are dealing with a team of seasoned design professionals. We know that it can be frustrating in business when you have to work with suppliers or contractors that are very junior. This is why at all stages of the web project, you only work with mid-weight or senior designers with a minimum of 5 years web experience.

ALL YOUR DESIGN NEEDS TAKEN CARE OF. If you are just starting out with your real estate agency, we are able to design everything you need. This includes, the design of your corporate identity or brand, all the stationery that goes along with this ( such as business cards, letterheads, signage), sales brochures and other marketing material ( including property flyers, corporate positioning statements), right through to domain name registration, website hosting, and lastly web design.

Consider Hopping Mad Designs as your one stop design studio that you can turn to for any piece of marketing material you may need.

Think of all the hassles and headaches that you will save by having one company handle everything for you, even your printing!

At Hopping Mad Designs we are not just your every day design studio. We are your marketing partner. If you are a real estate agent and want a first class looking website combined with a well thought out and well planned social media and search engine campaign, then please call 02 9360 8514.

Wine Label Design Sydney

Are You Looking for Wine Label Designers in Sydney?

This may seem odd to those wine producers and vineyard owners but like all things available to us on the shelf, first impressions count the most. Just like walking down a supermarket aisle, if the product is packaged well and the graphics are visually eye catching, then the chances are far greater that the consumer will stop, take notice and perhaps buy the product.

If you are in your local liquor store, or major liquor chain and are wanting to quickly buy a bottle of wine, you will naturally go to the wine label that grabs your attention – this is why you need to use a professional graphic design studio that has experience in wine label design.

The painful truth for some vineyards is that in some cases it is not what’s on the inside of the bottle that counts, it is what’s on the label that will influence a buyer’s decision.

If you are looking to get a wine label designed then you should always look for a professional graphic design studio like Hopping Mad Designs to partner with. We have over 16 years graphic design experience and know what is takes to give your wine label the graphic design and competitive design edge needed to stand out on the very crowded supermarket or liquor store shelf.

We Can Help Establish Your Brand

The first stage in the wine label process is establishing a brand. If you are wanting to have a creative, catchy name, you might need to engage the services of a copywriter, which is another service that hopping mad designs can provide. Please call us on 02 9360 8514 to find out more about this service available. We have a team of in house copy writers that can come up with as many name alternatives as you like.

Once you have the name for your wine label you need to have a brand or logo designed. This is the foundation of the label and is the first stage in the design process. You need a brand design that will not only sit comfortably with the name, but will also grab the attention of the consumer. Again, you really need to choose your graphic design agency carefully for this part of the wine label process. They need to have an extensive amount of identity design experience ( not only in wine label design, which means they are able to be flexible in their design approach), which they should be able to show you.

Try looking for a graphic design studio that has an extensive logo design portfolio similar to http://www.hoppingmad.com.au/graphic-design-work/logo-design/.

There is no point in going to the trouble of growing and producing your wine, if the actual name and branding does not look decent.

It is such a competitive market that getting this right from the very beginning is paramount to the success of your business.

There are so many factors that need to be taken into account when designing a wine label logo and wine label packaging. Your designer at briefing stage needs to look at variables such as: demographics, the region in which the grapes were grown, the personality of the area and the vineyard, the design of the actual bottle, the price point at which you are looking to sell the wine, your competitors, past wine labels you may have designed as well as taking your design input on board and offering design suggestions and alternatives.

This may seem like a complicated and lengthy process. But, at Hopping Mad Designs we try to make the whole wine label design process as easy as possible. From briefing stage, right through to the production of final artwork we work with you, in a partnering manner to ensure that all design milestones are met with a minimum of fuss, but with this highest design standards available.

What to Look for in a Graphic Design Agency

When looking to find the right graphic design team to work on your wine label design you really need to take some factors into account. For the novice or first timer you really need to take notice of these points as there are just so many graphic designers out there, all looking for business, that making the right choice can make a huge difference. Following are a few rules that should point you in the right direction and help you avoid making the wrong choice.

– it’s best to look for a graphic design agency that can show a credible and reliable design history. I have mentioned this before, that it does not necessarily have to be in the wine label design industry, but go with a design studio that can show you a solid, dependable past portfolio of work and clients. On top of this, ideally you want to be working with a design studio that has been around a long time and will be here in the future to help you with your project. Partnering with a graphic design start up or fledgling studio has its set of risks that you do not want to take on board. Imaging half way through the project, they go under, decide to go on a holiday ( leaving you without a designer), pick up another job meaning that they do not have the man power to finish your job. All these factors need to be looked at carefully before making your decision. Working with a mature, well grounded, established design studio means that you will get your wine label designed and completed on time and on budget, without any headaches or unmanageable risks.

Don’t always go for the cheapest design. Some graphic designers will often quote very low to get your business, but this will only result in compromised wine label design or added charges if you need or want to make any design amends or changes. Paying just that bit more and using a reputable design studio will mean that you are giving your wine label the best chance of looking great and standing out on the shelf.

The feeling that you get from your graphic designer is an important start. After speaking with them, you will get a ‘ gut instinct’ if it’s the right fit/culture. If you feel that you can work with them, then it’s a good start. If you have some reservations or you hear alarm bells going off then listen to these. More often than not, large design projects need a close interaction between yourselves and the designer. So it is vital that the design relationship and communication channels feels right from the get go.

WINE LABEL WEB DESIGN: See if your graphic designer is able to design and build you a website to compliment your wine label. Showcasing your wine label to a world wide audience by having a website is great for promotion and an awesome avenue to further drive revenue and sales and increase exposure for your label and vineyard. Most design studios should be able to provide this added on service and it is a great business decision to look at incorporating a website into the marketing mix.

Perhaps even discuss the various social media marketing channels and how they may be used to further push your wine label. This is a relatively new field, and one that is growing in popularity. Wine growers should embrace this new marketing reach and look to start working the angle of Facebook, Twitter and Google+, to market their brand.

You will find that the larger wine producers have started many social media campaigns, meaning that the door is now wide open for the smaller/majority of wine makers to get on board and look at these social media platforms to enhance their marketing and reach a new and larger audience. You will be amazed how quick and easy this is and the immediate impact it can have in getting your message out there to a newer untapped wine market.

If you look at the uptake and amount of internet users on social media platforms like Facebook, you will be astounded at the potential for your business, especially the wine label. This will only get bigger and it is up to you ( the wine producer) to make the inquiry with your graphic designer to get the ball rolling and get your own wine label Facebook page. Its so easy to do and we would be more than happy to discuss any social media questions that you may have. Please call us here at Hopping Mad Designs on 02 9360 8514.

Why Hopping Mad Designs?

1) We have a wealth of graphic design experience. This means that we are able to take any ideas that you may have for your wine label and turn them into an eye catching, visually punchy and very creative label. As designers, we pride ourselves on being able to offer various design style options and work these up till you are 100% satisfied with the end result.
2) All our designers are mid weight to senior level, which means you will never deal with juniors, freelancers, uni students, or people that do not have at least 5 years design experience under their belt.
3) We never outsource work and all wine label design will be carried out in our Sydney based design studio. This means that you will benefit from having all design work carried out by seasoned design professionals who understand the Australian wine label market. Plus all artwork at all stages through out the design process will have to go through the creative director, ensuring that the highest design and creative standards have been implemented and maintained.
4) We understand the print process. This means that we are able to work up your wine label design to include the latest print and paper stock technologies and trends. We have a thorough understanding of varnishes, paper types and finishes, colours, die lines as well as a great relationship with many printers to ensure that you not only get the best finished printed wine label but we are also able to do this as cost effectively as possible.
5) We run a very tight ship here at Hopping Mad Designs. This means that there are no cost blow outs and that if there is any chance that there looks like costs will increase due to unforseen circumstances we are able to mitigate this early on, saving you time and money.

If you are a wine producer and are looking to get a identity for your wine label or a wine label designed by a team of design experts then please give us a call on 02 9360 8514 or email info@hoppingmad.com.au
You will be really amazed at what is now available to you, to market your product.