Packaging design can be one of the hardest things to implement successfully.
Trying to create something interesting, effective and competitive in the midst of colours, logos, typography and product information, can easily get off track and steer away from the brief into a mess.
Choosing the right design agency for packaging is crucial, even if you’ve made an impression on your potential customers at every other junction – online and offline – packaging is the final hurdle between potential and purchase. It’s your last and best chance to make a sale.
Choose carefully and most importantly, you do not have to pay those excessive ad agency fees any longer. Ditch the idea that quality packaging design comes with a heavy price tag.
Contact us at Hopping Mad Designs on 02 9360 8514 and you will soon see why our rates for all types of packaging; including FMCG are so affordable.
As a brand, you need to be clear on the purpose that packaging plays to adapt to placement, different markets and consumers expectations. Many people focus solely on product and overlook the packaging, but in such a competitive market great branding and packaging design is something that will set you apart from competitors on shelves. Purchases can be solely based on emotion, especially when deciding between competitive brands, so it’s not surprising that the biggest brands have the best packaging.
Depending on how your campaign is structured, product and packaging could be the first interaction that someone has with your brand and although packaging in the most basic form is something that protects the product it can be so much more.
We make packaging design accessible for all businesses
Designing packaging for a product let alone an entire product line can be a time-consuming process. Time equals money, and if you are a small business, that’s something that you don’t have much to spare. When you work with a large agency, your primary contact is generally an account manager and your information is passed through too many sets of hands.
Working with a smaller packaging design agency like us at Hopping Mad Designs is not only more cost-effective but more often than not you will be speaking directly with a designer, who will be able to better convey your ideas and take on your feedback. It is far far easier to deal with us than a larger more expensive agency where you will be treated like a number, in a production manner.
We offer a much better level of service and commitment to seeing that you get the best possible end result.
Creative packaging design case studies
The Art of Wholefoods is a relatively new, small boutique run by a nutritionist. With a passion for quality cooking and health, all products are produced to provide optimum nutrition. When designing the bone broth range, we wanted to be able to convey this to the customer. We decided to create a striking, modern image for the packs, in conjunction with quirky illustrations, to give it an authentic, homemade touch. The graphic treatment of the label contrasts with a background image, creating a stylish pack that leaps off the shelf.
The Art of Wholefoods decided to extend their range of products into sauces, jus and dressings. Deciding that this would be a more premium, high-end range, we decided to go for a different look that would still fit their brand image. We went with a striking typographic label on black, and colour coding each flavour. The label is complemented with a black lid, finishing off with a strong, bold look for a boutique market. By making some strategic design decisions, our original branding was flexible enough to extend into this category, while still maintaining its own identity.
Huntington Estate originally approached us to create an eCommerce site and in the process of updating their brand, we were lucky enough to have the opportunity to design the labels of their four seasons range. This project incorporated their signature Four Seasons range and a musical element, to be used in conjunction with an event run by the estate. This gave us an opportunity to find a creative way to combine these two elements. The end result was a series of quirky illustrations, using music notes, lyrics and grapevines.
Affordable Pharmaceutical Packaging Design
Care Pharmaceuticals came to us for the launch of a new product in the children’s cough syrup category. Being a natural product with ivy leaf as an active ingredient, we wanted to depict that, but still, maintain its medical credibility and the brand’s integrity. We created a fun, vibrant logo that provides continuity throughout the “Little” products produced by Care Pharmaceuticals. The colour of the pack has created a strong branding device, which has aided recognition on shelves.
Care Pharmaceuticals also came to us to design their new brand Lacto-Free – a tablet that supports the digestion of lactose and the relief of symptoms caused by its consumption. We used a strong blue, to link it to the dairy sections, with clinical and medical inklings. The distinct bold look makes it stand out on the shelf and gives customers a sense of assurance.
Medilicious, we designed the logo, brand identity and product packaging. Creating a logo as well a packaging gave us the opportunity to create something unique that would speak to their customers. The logo is easily recognisable, using custom illustration and simple typography it immediately invigorates a sense of taste. The olive tones of the colour palette speak to the nature of the product, and handwritten font works with the boutique style.
Packaging is no longer just about grabbing consumers attention, it’s about creating a strong brand identity, better supporting the product that it holds and fueling the entire brand experience. Creative packaging using the fundamentals of great design and innovative thinking will have an impact on the consumer.
If you have a product and are looking for some very creative yet affordable packaging design, please contact us at Hopping Mad Designs.