Following are some great tips on how to get the most out of Facebook and the best part of it it’s free.
Facebook currently has 2.9 billion monthly active users according to Backlinko, so if your business is not taking advantage of this then it is losing out. Let’s break that down even further to a mind-blowing statistic that nearly 40% of the world’s total population uses Facebook every month. Its take-up is so vast and so saturated that it dwarfs all over social media platforms.
Love Your Product
Make sure that every product you have is on you when you are taking a photo. This may be hard but it’s a great way to promote yourself. People will see this and if they like the product they will start to engage with you more and more. Even better, they will start recommending this to their friends. This is the viral effect of Facebook and the associated social media marketing effect as if it takes off it can be very rewarding. So if you are passionate about your brand and are seriously promoting it, then others will follow.
Highlight your portfolio of work
This is great for tradies. Imagine you are a builder r architect and want to show off the latest home build or design Just snap away and upload it to Facebook. Even service-related industries can showcase what they offer: accountants, lawyers etc. All you need to do is take a photo add some content and press publish. It’s as simple as that. You just need a bit of imagination and some creativity and once you get the hang of it you will be relying on Facebook for new business.
Show you love your product with your customer base
You love surfing and you sell surf and ski related products. Make sure that on your next surf trip to you take your GoPro and get some really good pics to promote your products and brand whilst you are on holiday. It shows your product in action and your customers will absolutely love this. If you have Villas in Bali and are promoting these, make sure you take many snaps of yourself, your friends having a great time and then pop them immediately on Facebook. It works wonders and will have an immediate effect. People are visual, so the more creative you can be the better the results. The surfing community is huge with this type of promotion. For that matter, so is the ski, car racing, football, basically, any type of sport and recreation business is huge on Facebook.
Invest in a decent digital camera
Facebook requires that you publish good quality images and for this reason, I recommend getting a good quality phone with an inbuilt camera ( let’s face it, most people have one). To take it to the next level and really blow people out of the water, get a Go-Pro and start publishing videos. You will see the difference very quickly.
Facebook really wants you to post interesting stories. It’s a platform to engage your customer base with stories that are interesting. Try not to be too pushy or sell too hard in your posts all the time. They have space for this in the ads section.
Take your time, don’t rush
A lot of people think that if they post something every 5 minutes it will help their business. WRONG! It will just dilute your brand. The idea is to post an interesting article or story that’s worthwhile reading. Let people digest this information and then once you see the number of likes, you can then publish another. If you drown them with too much information they will just turn away. Keep them wanting more. That’s the best way to tackle Facebook.
If you are the type of personality that is somewhat larger than life, then takes heaps of pics with you and your brand and post them. Make people a little envious of your extravagant lifestyle. Make them wish they were you and subtly promote your brand or product simultaneously. It’s a very clever way to get your business noticed. Make the posts more about you rather than the product. Sell the dream and the sales will follow. Think of the high flyers out there. It’s their personality that sells the product. Why do you think so many people want the Kardashians to represent their product? Of course, you don’t have that kind of profile, but if you are a personality push it on Facebook.
Is your business sponsoring anything?
Sponsoring a local football team is a great way to get your brand out there. It’s cheap promotion and the photos you take over the weekend will all be liked by the parents who in turn will be endorsing your business.
Pay to boost your posts
Simply put, there are far too many stories on Facebook and it is becoming really cluttered online. Braking through can be too hard as Facebook will not show every post to your followers. They discriminate what they want to show based on a number of variables. Needless to say, only a percentage of what you put out there gets seen.
So, if you have a seriously good post or article you may like to spend some money to boost it. It can be as cheap as $5 and go up from there. And, the advantage of paid advertising on Facebook is that it’s immediate. That’s right! Got something to sell then you can be up there online in a matter of minutes once it gets approved. Plus, you can also filter the ads to make sure they don’t show up on URL’s you don’t want, saving you wasted clicks and unwanted eyes on your site. The Queensland Government has released an article titled benefits of Facebook for business which is worth a read.
Make sure you monitor how your free posts are going before you decide to spend. If you can see that 1 post is getting more likes than others, test the waters and boost it. See the results and go from there.
Overall, Facebook is just one marketing platform. For businesses looking to get customers online, there needs to be a wider net cast and this includes a complete digital marketing campaign. For this, I suggest getting in touch with us to see how we are able to get you more business from the online world.