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Why You Need Responsive Web Design

April 18 2013

As users become more accustomed to searching the internet on multiple platforms and mobile and hand held devices, it is becoming harder and harder to create, design and build websites that can be viewed on all these screens. Just think about how many different devices there are out there and how many times your view websites on these. You may be shopping and looking for your favourite restaurant on your iphone, or you may be at home with the kids using your ipad whilst buying them children’s books.

Businesses are wanting an easier solution to solve the dilemma that they face in this digital environment. Client’s have come into our studio unaware of what exactly is responsive web design, and how it can solve the issues of multi platform viewing. They are also quite happy to know that this technology is becoming more common practice and is therefore more affordable. Responsive web design affects all businesses whether, large all small; from large law firms, right through to electricians, this new marvellous technology solves so many issues, it’s just absolutely amazing.


Still unclear about responsive web design?

Responsive design is all about developing a website that can be viewed seamlessly across every handheld, desktop and mobile devise you can see. The process begins by:

– designing the interface for the smallest handheld device focusing on key important content and design elements such as; products or services, contact details and a bit of a blurb about the company
– the design team will then focus on a larger device like an ipad and expand the content and interface to match this screen size
– lastly, the website interface will be expanded to the full site size to accommodate the largest and most common of all; the desktop.

As you can see it is a 3 stage process, yet the user, at all times will see the most important company information and be able to get a clear idea of what the website is offering. This means that no matter what device you are using, you will be able to view the website perfectly.

Business benefits of responsive web design

The biggest benefit, by far, is the ability for businesses to appeal to a wider market. All you need to do is to take a look around you and see the enormous amount of people ( of any age) using mobile devices. It’s actually quite scary, the uptake of this new technology. For you, the business owner, this means that your website will be in full view, 24/7 in front of a new generation of consumers. Think of the huge potential this presents and the marketing opportunities that becomes available. This affects everyone and every business no matter the size or location. Pubs, bars, restaurants, corporates, government organisations are all part of this and all need to have responsive web design implemented.

One other benefit, is really the cost saving. If a one size fits all approach is taken from the beginning of the design and development phase of your web project, then you do not have to go back and reinvent the wheel post desktop launch. Having it all the interfaces designed from the beginning will be so much more cost effective, delivering you a better return on your online investment. Plus, the other added benefit of responsive web design is that is immediate. Once your site has been developed and online, you are instantly marketing to a massive new audience. There is absolutely zero gap or downtime in this happening. How cool is that!