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Web Design for iphones, Mobiles and Androids

February 12 2013

Mobile phones including all iphones and androids usage has grown dramatically over the past 24 months with growth rates exceeding well over 35% per year. This rate is expected to grow & with mobile phone technology enhancements coupled with the price reduction of these iphones, it is just a matter of time before most online browsing and purchasing is carried out on all hand held and mobile phone devices. Carrier charges are becoming more competitive and international roaming rates are plummeting. Everywhere you look, people have these iphones – so the question to ask yourself is: has your business got a mobile friendly website design?

Just a point to note, I was at a train station this week and I counted about 30 users on their iphones and mobile phones whilst waiting for the train. All up there were about 50 people waiting. What this means is that over 50% of people are searching for products, services, make bookings or looking up information whist on their mobile phone. Of course, users are SMSing or talking, but from these kind of statistics you should get the idea of where I am coming from.

WHAT ALL THIS MEANS FOR THE BUSINESS COMMUNITY

Nearly all website design in Australia, have not been optimised for these mobile iphone hand sets. Websites traditionally  have been specifically designed for desktops without any thought put into the mobile web design and development aspect of the site.

Moving forward, businesses and companies are going to need to take a good long hard look at their marketing and online strategy that now MUST incorporate and integrate mobile web design.

IS THIS A DIFFICULT PROCESS?

A question that is commonly asked, and the answer is simple: NO.
If you look at most of the larger mobile websites online, you will notice that the interface ( basically the way the user interacts with the site), is very simple. Normally, there are only four or five navigation points on these websites meaning the user; who is often on the go and wanting to get information quickly, can get what they want fast. This maeans that converting your web design into a compatible mobile design is not a huge project and in some cases can be done in a couple of days.

SIMPLICITY IS BEST FOR MOBILE IPHONE WEBSITE DESIGN

Keep the design and navigation paths as easy to use as possible and users will keep coming back.

Note that most banking, travel and insurance mobile websites as great examples of simplicity and ease of functionality.
If you have a product based website then a one step process to purchase the products is best. When they land on the mobile website home page there should be a large ' call to action'  button saying buy products that should lead them to 1 page that has all these products.
If it is an information or professional services based mobile web design, then all users need to see is a brief bio on you or your business, services you offer( keep this simple) and then a contact button.

 

INTERESTED IN MOBILE WEB DESIGN ? CALL 02 9360 8514

If you are running a competition, or trying to promote a brand then make the landing page very visual, keep the graphics strong, with key statements that are large enough to read. Again, you want to funnel them through the mobile website design as seamlessly as possible without any speed humps or road block. If you want them to register or leave their details then this should be on this homepage.

 

CHOOSE WISELY WHEN LOOKING FOR YOUR MOBILE PHONE WEB DESIGN COMPANY?

Hopping Mad Designs has is focused on designing and development of mobile and iphone optimised web sites that have high level of intuitive usability. We get it. We totally understand this market and are very much on top of they ways people like to browse on their mobile phones.

We have a team of top notch user interface designers that are able to integrate current web design style into your mobile site to ensure brand consistency. We are fast, very friendly, mature in our approach to all web projects and like to think that we can give you that little bit more of a website design edge needed to give users that wow factor. Any web company can design a site, but nowadays you really need a company with a strong graphic design background that is able to bring your site to like &  engage your market.

iPhones have generated a huge amount of excitement and buzz in the mobile web world. So many more multimedia, graphically rich add- ons and applications are now available that web companies like hopping mad are able to design and develop more dynamic and interactive solutions for your business or company.

We are at the tipping point here. Mobile screens are now capable of handling so much more data, meaning that businesses can deliver to their market, visual streams of information in much shorter periods of time.

WHAT HAPPENS IF I HAVE A CURRENT WEBSITE AND NOW NEED IT FOR A MOBILE PHONE?

Our technical expertise means that we are able to deconstruct your current website and reconfigure it into a mobile format without ever compromising brand integrity. We can do all this very quickly plus you will be amazed by the speed and price point at which this can happen. All you need to do is email your website address to info@hoppingmad.com.au and we will be able to give you an idea of costs and timings. The process is just so easy.

HOW TO GET PEOPLE TO FIND MY WEBSITE?

 

You will need to speak with your web developers to see if they can optimise the site for the search engines so that users will find it online. This is quite a complicated task but is totally achievable but you need to speak with a web company that has a strong SEO team. You may also want to look at certain social media sites to promote your mobile website as these are quite often a quicker and cheaper solution.

Overall you will need to speak to someone who is able to guide you through this process and it is very easy to make decisions that can affect your marketing campaign or web presence.

 

FOR MORE INFORMATION ON HOW TO GET A MOBILE FRIENDLY WEBSITE – CALL FOR AN OBLIGATION FREE QUOTE ON 02 9360 8514