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The 3 Click Rule and You

July 9 2013

It all depends on the size and scope of your website. A basic website, that is a simple brochure style website can get the user to the critical buy button or inquiry point within 2 clicks. But, for more complex sites the 3 rule click should apply.

What I mean by this is that a user on your website should be able to get to where they want to go within 3 clicks of the mouse. Anything more and the problem you may have is that you end up loosing them.

Although this may be a hard design and development process, ideally your web team should have enough experience in website user experience and process flows to streamline the buyer pathway down to 3 simple clicks.

However, if you are developing a website with large amounts of this 3 click policy may prove difficult. What may ensue, is large unmanageable drop down menus with may click points all leading to the one page. Of course the main focus is that the consumer knows that no matter where they are on the site, they can easily get to the end with only 1 click. Making this process as simple as possible will result in higher user attrition, lower page bounce rates and an over all increase in sales.

It is absolutely amazing what one simple ‘ buy now’ button on the home page can do to site traffic and sales. Try it out for yourself and see the difference it can make.

Mitigating site exits and controlling where users go is the job of corporate web design experts like us here at Hopping Mad Designs. If you have a complex website and are not sure about how it will work or how it will generate sales then get in touch with us. I am happy to go over this 3 click rule and show you how it can work in your favour to generate sales.