Importance of a professionally designed logo

Article Overview

First impressions count and this is why you need to make the best first impression, especially when it comes to your logo design, business and corporate branding. This is one area of your business that needs to hit client right between the eye’s and blow them away with a logo design that has been professionally designed.

Your business brand has to exude a certain personality and it must raise an emotion out of the person; whether good or bad.

It should be strong and be able to stand on its own and above all be memorable. A logo designed today should be able to stand the test of time and last throughout the life of your business.

If your logo has been professionally handled it should be something that you can be proud of; an identity that you are happy to associate yourself with and one that reflects you and your business. Because your logo will have more exposure, due to the fact that it will be on your website, you need it to send a clear message to your customers that you are a serious player in business and that you are concerned about your image and the way that you are perceived online. Forbes elaborates on this by telling us a logo is not just about what it looks like but also how it attracts attention from current and potential consumers

The logo for your businesses website needs to speak to many various audiences and must therefore be well thought through before putting pen to paper. A clear understanding of your market, digital strategy, and business must be discussed so no stones are left unturned. Satisfying one market is not good enough. You need to look at all demographics and all the markets where your site will be promoted and design a logo accordingly to these parameters.

Professionally designed logos engender trust and in turn, will promote customer loyalty. Basically, if you look at the part then people will notice this and appreciate the effort you have gone to. Logos that have been designed on the cheap will be spotted immediately and the consequences for your brand will not be good for you now and in the future. It just makes all the difference if you spend that bit more and get a professional graphic design studio to work on your brand. Only a graphic or web designer will be able to get a clear and undiluted brief from you when it comes to getting the right information out of you. You will need to develop a strong relationship with your designer if you are going to get the best design work out of them.

Related article: Tips for choosing a creative graphic design agency

Following are some points to consider when exploring logo design options for your brand.

– What is your company’s ultimate goal? Where do you want to be in the long term
– Who and where is your target audience?
– Is the brand a product that needs promotion?
– What emotive response do you want the logo to produce?
– What do your competitor’s logos look like?
– Should we be aware of any specific industry-related colours?
– Does your web logo need to be clever, humorous, or just to the point?
– Is there a deadline?
– Would you prefer the logo to be typographical or more illustrative?
– What geo-specific area will you be targeting? Will the logo have an Australian tone?
– Are there any cultural sensitivities that should be known in advance?
– Do you require a style guide?
– Where will the brand be applied to?
– Are you able to provide examples of other logos that you like and can you provide any logos that you absolutely hate.

Getting a thorough perspective on the above questions will make the design process a whole lot easier. More often than not design can go off track, but just by asking these few easy questions will end up saving you so much time and money.

Look at the world’s most popular logos. Coca Cola, Google, Mercedes Benz and finally Nike. They have lasted for years and years because all the hard work and effort was done upfront. Each logo is known for a certain point of difference; Coke for the red type, Nike for the swoosh, Google for the child-like font and colours and Mercedes Benz for its simplicity. As a business owner, you too want to be recognised for something. A certain spark that says you are different to your competition and if you end up working with a company like Hopping Mad Designs for your logo design, you just may end up getting that special design element that eludes so many companies.

Although your business is not the size of Coca Cola the point I’m trying to make here is how important logo design is for your website, branding and customer base. Do it right and you’ll be able to position yourself as a market leader.

Professional Logo Design Company

Don’t cut corners when it comes to your companies branding, marketing collateral, social media and especially web design. Your logo deserves a lot better than a $99 Make-Your-Own-Logo website package. Going down this path is a recipe for business disaster. Try to work with a design agency that also has a strong background in brand development. Having the whole package designed under one roof will keep branding consistent and keep the creative juices all under one design house.

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