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Googles Latest Panda 4.0 Update How It affects Your SEO.

June 12 2014

Ive got to let all your Sydney Businesses out there into a little secret. That is, there has been a huge new algorithm change called Panda 4.0 and it’s a big one. What does all this mean and why should it affect my business, my SEO rankings, and essentially my bottom line? Well the answer is simple, well kind of anyway. Let me explain. Google’s latest update kicked in this month and caused big stirs in our SEO world. Big enough to worry, how is this going to affect all our clients rankings.

Panda 4.0 will hit about 6.95% of search results. So what?  Well, this is going to affect a lot of websites whose content is lets say very poor. So no matter the type of quality of back links your site might have, if the on page content is not relevant or is weak, it will be devalued.

Let’s go back about 18 months and look at what was achievable in terms of search engine optimisation. You can, realistically rank a site with a powerful linking campaign. A few links from some high page rank sites that gave you authority was all that was needed.

Kiss those days goodbye. Panda 4.0 has meant that they want their users to find only quality content with meaning. This means that anyone wanting to engage a SEO firm must also be looking at utilising the services of a web copy writer. They now both go hand in hand. trying to rank by just back linking will get your site penalised.

I think this is an absolutely fantastic outcome. I for one, am fed up with sites ranking that are light on actual content. It’s a scam and its these kind of sites that are going to feel the full brunt of Panda 4.0.

 

What Kind of Sites Have Suffered Because of Panda 4.0?

Panda 4.0 is designed to help authentic small business who  have useful content and are there to provide a local service. These guys are the winners. The losers are sites that had very thin content. Businesses who were lazy in their approach to their online marketing, ignoring their website and never updating it with new content or information.

Moving forward as more updates rollout, Sydney businesses really need to come to terms that if they are going to have the kind of success online that they want, they are going to have to think larger in terms of their marketing. As the rules become more stringent, they need have have a larger budget for SEO, copy writing and social media strategies. A $500 per month meagre budget for these services is not going to cut it anymore.

I don’t make the rules, I am just explaining to you in harsh terms, the realities and consequences of these types of algorithmic updates. It may take some time for the message to sink in but those Sydney entrepreneurs who are quick on the uptake will see the benefits first.

As an SEO Company Sydney agency I get so many phone calls everyday from businesses that have been affected by these new Google rules. many of the folks understand what they have to do now and in the future to succeed, but there is still a resillient bunch of people who have their heels dug in deep and are still clinging to the old ‘black hat‘ ways of SEO. That is, they refuse to pay for a proper service, they want to rank within a week and they are not committed to adding any content. These are the people who are the real big losers when these updates happen. I do try to explain, but it just falls on deaf ears.

So the message I want to say loud and clear to all you businesses out there: WATCH OUT as Panda 4.0 is not taking any prisoners. If you do not comply your are going to get slapped down on the rankings.