What is Branding? The Importance of Branding In Business

What is Branding? The Importance of Branding In Business

Branding is vital for your business.

It’s the first thing potential customers see and the face of your business.

Your branding sets you apart from your competition, and it’s the core of your business, as your branding includes the business name, logo, and the business colours and style. Most people will, over time, recognise your branding and associate certain things with it. A strong, influential brand will leave a lasting impression, however good or bad. But one thing is sure: you need strong branding as a starting point for your business. In today’s saturated digital space, you will need a logo professionally designed by some good graphic designers who know the Sydney market if you’re going to have cut-through and be heard among all the online noise. From small start-ups to online eCommerce stores to tradies needing branding for their trucks, a brand is the first step in achieving business success.

Branding is critical

According to HubSpot, A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services.

You would be surprised by how much a strong brand can resonate and stay in a person’s mind. Big companies such as Apple, Coca Cola and Unilever understand this, and they will go to extraordinary lengths to protect their brand and name. Whilst your business may be small, it still needs a solid visual identity and name that people can identify with and want to be part of. People love being associated with brand names; it forms part of their makeup and personality. Think Lulelemon, RipCurl, Apple, Speedo and Nike. Consumers buy their products not necessarily for the product but for the branding and being able to showcase it, whether they are wearing it or typing on it. A brand creates a sense of loyalty and pride, which people become very attached to and never leave, so you have to consider branding a vital part of your business from the start. If you are intelligent and willing to invest in your branding, you’ll soon see why (later down the track as the business evolves ) this was such a smart decision. Sure, you can tweak and fine-tune your branding later on, but it’s much easier to do it right from the beginning and build upon the branding in all your communication material.

The Role of a Graphic Design Agency in Business Success

A graphic design agency is super-critical in helping businesses establish their brand, design it and help integrate it across all marketing channels. An established design agency can look at the business and its competition and develop branding design options that separate the business from the throngs of other players in the same space. As an astute business owner or budding entrepreneur, you might feel that you have some excellent ideas. Still, a graphic designer will be able to bring a fresh design perspective to this and come up with brilliant branding options that you’ve never thought of. Your designer will (in the first meet-up) be able to get an idea of your company’s values, goals, and vision and translate this into a design that speaks volumes about who you are and what your business represents. From creating a visually stunning logo to implementing consistent brand messaging, a good graphic design agency ensures that every piece of marketing material (whether online or in print) reflects the brand’s core personality.

Hopping Mad Designs: A Leading Graphic Design Agency

When it comes to branding or any graphic design work, Hopping Mad Designs is unique as we are one of only a handful of graphic design studios that can honestly say that we have been around for over two decades. This longevity means that we have designed brands for various businesses and industries. We can use the depth of creative talent and the pool of talent to develop a brand for your business that will stand the test of time and set you apart from your rivals.

How Easy Is it to Start Working with Hopping Mad Designs?

In a word, very easy. We take a collaborative approach to any design or branding project and love to work with our clients in a no-nonsense, no-frills approach that just gets the job done. We take the time necessary to get to know your business, what you’re trying to achieve and the design style you want. But rest assured, we will put on our design thinking caps to come up with some fabulous designs you’ll absolutely love. All you have to do is see some of our Google reviews to see what some of our clients think:) 

Ask us about other services we offer, like animated explainer videos or infographics that can be used to explain your business more clearly and sell your services. They’ll give you the competitive edge and impact you need to break through to your audience.

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