Finding a Quality Creative Digital Design Studio

Article Overview

A Creative Digital Design Studio is the modern marketer’s best friend. But what is a Creative Digital Design Studio (or Creative Digital Design Agency, as they’re sometimes referred to), you may ask? A Creative Digital Design Studio is a place where digital strategy meets creative design, to create powerful and effective online campaigns. It’s an integrated graphic design, web design and digital strategy agency, where you can have your visual presence both created and guided in its use online. It’s, well, the best means of promoting yourself in the digital world.

September 21 2012

Grow your business online with a digital partner

Your Creative Digital Design Studio should be able to help you bring your brand or product to life online. From social media marketing to online advertising, website design, SEO, content marketing, remarketing & Adwords management your Creative Digital Design Studio will be able to use graphic design and digital media strategies to positively build your online presence and grow your audience. If you are not working with a digital agency then your business in missing out on massive online opportunities. There are so many juicy new digital platforms you can use to grow your business and at Hopping Mad Designs we know the right ones to help boost sales and get more of those great new sales leads.

We are the sales lead generation experts

Below, we’ve highlighted some of the key services your Creative Digital Design Studio should be able to provide:

Creative Digital Graphic Design
Like most forms of visual art, digital platforms offer a world of opportunities to both capture and reshape your brand. The flexibility and vast possibilities provided by digital design, means there are many ways to achieve this—knowing what works is ultimately what separates the highly skilled from the rest.

Sadly, knowing how to dress does not necessarily mean you know how to design which is why getting to know your designers and determining whether you can create an inspired partnership is so important.

We believe creative digital design adheres to the fundamentals of good business—if there’s talent, strategy and a willingness to work collaboratively, then you’ve probably got yourself the start of a beautiful (business) friendship.

Creative Digital Website Design
Your website has rapidly become the key platform for digital interaction. It’s your brand’s online presence and remains both the place where users are invited to visit and where they’ll make their first impression of your business. Many companies have potential customers visit their websites daily, but unless they are impressed, these customers will now and forever be merely potential. This is why your digital agency must know about conversion rate optimisation.

Does your website convert online browsers into buyers?

That is the ability to design websites that are able to convert browsers into buyers. The need to be able to create intelligent landing pages designed to get them to click, call and buy. THIS IS A MUST!

Website designers, like digital design studios, are rapidly growing in numbers. To sort the wheat from the chaff, you have to look beyond their often-impressive portfolio. We recommend asking to see the brief behind the work to be able to truly assess whether the website was written in a way to accommodate both the practical and the pretty aspects of the site.

Websites, like many facets of creative digital design, can be subject to trends. While aesthetics change, the appropriateness of a design to your brief likely will not, and it’s important to work with a designer who has survived the fickle waves of web design popularity to ensure your final product is tried and true.

The time it takes to build a well performing website may also be a factor to consider. When it comes to websites, quick is often a fast way to raise suspicions as to the originality of the work.

A website, designed and built to brief, will typically take a minimum of six weeks for a basic website, and many months for a website that is more complex. Taking the time to test, refine the design, and ensure the brief is met in full, are all key qualities of a quality digital agency. If your website designer promises you a site in a week, it might be better to resist the temptation of a tight timeline in favour of a website that will stand the test of time.

Is your website ranking on Google?

Ranking high on the search engines, such as Google is a key part of any digital strategy. Gone are the days of cold calls, as SEO brings the searchers to your site, where hopefully you can entice a conversion from prospect to customer. SEO is also a multifaceted strategy, and whenever you’re looking to add content or online elements to a digital campaign, how these elements will ultimately serve your SEO should be well considered. Make sure that the agency you decide to use has a thorough understanding of SEO and for gods sake NEVER choose an agency based on price or false SEO guarantees. These are scams and must be avoided.

Digital Advertising Strategy
Adwords, banners, placement, frequency, campaign length and content, are all services your Creative Digital Design Agency can provide. Unlike traditional agencies, which tend to favour a mix of mediums, Creative Digital Design Agencies are focused on all things digital—and it’s their clients who stand to gain the most benefit.

Traditional forms of advertising can be expensive, but a professional digital design agency can show how the addition of an online advertising strategy can enhance your ROI for your traditional campaigns. Unlike press, radio and television, the online arena is one with few creative limitations. It’s a space where people are more willing to experiment and engage through interaction.

Digital Copywriting/Online Content
Like digital design, digital copywriting is both technically and stylistically different from its print-based cousins. The online audience requires shorter, punchier and more easily digestible content, and the content itself should ideally be written in a way so as to maximise your online marketing (i.e. SEO).

Specialist writers with specific digital copywriting training and experience are needed to achieve both flawless and engaging copy, written to truly maximise your online presence. Sadly, we live in an era where the skill of a writer seems less appreciated, yet the opportunity that quality writing offers your business is now surprisingly greater.

In a world where spelling errors abound, grammar and punctuation are all but forgotten, and the considered articulation of meaning is often an afterthought, your brand can immediately present as a mark above its peers through quality writing— especially online. Be different, be brilliant, and ask your Creative Digital Design Agency for the qualifications of their copywriter and content editor (which they really should have).

Articulating your Brand Online
You may have a well-defined visual identity, but keeping that identity fresh and relevant to an ever-changing online audience requires a certain degree of strategic planning. Every brand has points in its evolution, and how this is achieved can be through engaging a fresh team to assist with your strategic and creative output.

If you’ve never considered using a Creative Digital Design Studio, we recommend that you spend a moment online to see what your competitors are doing. Take a moment to think about the brands and products you enjoy engaging with online, and ask yourself, why?

With so many brands trying to stand out in this transient and attention-poor era, using a traditional agency for your digital design needs could spell disaster. A Creative Digital Design Studio can demystify the online world and enable your business to benefit from it.

What to look for in a Creative Digital Design Studio?

> How long have they been in business for? are they a start up with little experience or do they really know their stuff?

> What brands or businesses have they worked on in the past?

> Do they understand SEO and how to rank a website? This is really an important point and something you need to keep an eye out for.

> What can they do for your business in the social media space.

> Can they manage your Adwords campaign and can they also look after your Google Remarketing?

> Do they have a good team of web copy writers?

At Hopping Mad Designs, we offer a range of professional digital design and creative services. From strategy to execution, our  team of leading creative professionals can help your company generate sales leads from our proven digital strategies. Give us a try and see the difference we can make to your bottom line.

Ready to get those juicy new sales leads?

Call us on 02 9360 8514 or click here now.

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