No other digital agency can offer a better SEO Service than hopping mad designs
They tell me it’s so tough out there online and everyone is trying to out do each other. It’s a battle and if you do not have the right equipment and tool from the beginning ( the design, build and launch) of your website. You will fall behind. No two ways around it. If SEO matters to your business then you need to follow these steps.
Even if you have a website and it’s been live for a while make sure you implement these changes as they will help. If you find that this all sounds like mumbo jumbo, then call me and I will be glad to run things through with you. Remember, if you cannot be found on Google, you are loosing business. Google owns about 90% of all Australian searches so it’s critical that your business is front and centre on page 1, even higher, if that can be achieved.
Make sure your website has rich content…or else!
1. Research your keywords and write copy that reflects these.
People are searching using keywords. If for example you are a cosmetic surgeon specialising in liposuction, make sure you have a dedicated landing page all about liposuction. Make sure you write very specific content around this that is not only factual but also a good read. Again, you don’t want to bore the pants of the reader. Remember they are not doctors and don’t want to read a whole lot of medical information. They are on your website to be sold to. They are there looking for a solution to their issue ( fat reduction) so make sure your copy addresses this. Make it a tad sales focused with information about why people should use your service and why you are simply the best in the business. Keep copy at around 1000 words. It’s a bit of an ask and an effort to write, but Google really rewards good copy.
2. You need to write catchy title tags & meta-descriptions that correspond to the page content
The title tag and the description are what the public see when they land on Google’s page. For this reason, it needs to be unique, relevant and sales driven. Using the liposuction example, your description may read something like this: ‘ Need Liposuction Help? Call Dr XYZ Now.’
For the description you can be a little more flamboyant and descriptive as you have around 25 words to really sell yourself. HINT: Look at what your competition is doing and write something different. Being creative here is a really good idea.
3. Make your on page heads ( H1) easy to read
This is really a no brainer. The easier your headings are to read the more likelihood the consumer will stay on the page. Content needs to be broken with large headings. Reams of information, without appropriate headings to break up the information are just going to increase your bounce rates and you will start to see people exiting your website very quickly.
4. Write for your customers
People often tell me when we discuss what to write on their website: ‘ all we need is to put our keywords down and everything will be fine’. Nothing could be further from the truth. If you think that you can help the SEO process by stuffing keywords into the copy, you are wrong. It will just annoy the reader and Google will not rank it. So the golden rule here is write for the customer. Pretend they are reading a company brochure and write copy for it. Keyword stuffing is so 10 years ago.
When writing content, be informative, but be aware that the consumer is on this particular page because they have searched online for something and your page is the one they have landed on. For this reason the copy should sell to them in a subtle way. Make sure you are always reminding them of why you are the best and only choice.
5. Forget duplicate content
Google will find out. This is not something worth risking. Google has the algorithms that can detect duplicate copy and if your website is guilty of this plagiarism watch out. Not much more to say about this except Google rewards new fresh content. If you are stuck for things to write get in touch with a web and SEO copywriter – even better call us as we have the best copywriters in the business.
6. You need internal links
Link relevant text within pages of your website. This adds structure and logic to the site and will help with your overall SEO strategy. Again, with the liposuction example; thee may be an internal link from this main liposuction services landing page to an internal blog article you have written about post operative liposuction exercises.
7. Images need alt tags
Google will not read images and alt tags about the images will tell Google what they are and help in the SEO process.
8. What’s your websites URL structure like?
I have seen some real URL shockers. Ideally you want to have the description of your service in the URL. This is all about website logic and having a SEO friendly URL structure that screams logic will be one of the best things you can do for your internet and SEO marketing. For the liposuction doctor a good URL structure would be: www.drxyz.com.au/services/liposction sydney
If your current content management system (CMS) doesn’t allow for this, then it’s seriously important to ditch the current CMS and get your website built on a SEO friendly CMS like WordPress. Why? Because, WordPress creates really SEO friendly URL structures automatically.
If you are locked into a CMS because you are using a web agency that has built your website using their proprietary CMS systems – get rid of them fast. Trust me when I tell you this…WordPress is the best for SEO.
9. Make sure you have your Analytics set up
Why bother with SEO if you cannot measure the results. Analytics, if they are set up properly will allow you to see so much juicy information about your website. Number of visitors, how long they have stayed, which pages they have gone to, bounce rates etc etc. It’s such a useful tool that your SEO agency can make on page amends based on the information they receive.
10. Register your site in Google WMT or Web Master Tools
You have to do this. If you are unable to, speak to us as this is an essential step in the indexing process.
11. 301 Redirect old pages
So many people forget to do this and they wonder why their new site is no longer ranking. Basically, if you have an existing site and it’s been around for a while it would have built up some authority with Google. These old pages authority needs to be redirected to the new pages. That is, they need 301 redirects. This really important step is often over looked or forgotten when new sites are launched. To maintain existing rankings and to pass the SEO juice form the old to the new, 301’s are mandatory.
12. Is your website mobile friendly?
Known as responsive web design, Google now ranks mobile sites higher than those that are not. Also, mobile sites make the browsing experience so much more easier. So , if you want to keep customers happy and keep them coming back ( especially for ecommerce sites) make sure it’s built so it’s mobile compatible. Nothing affects shopping cart abandonment, bounce rates, and wasted opportunities more than a non mobile website.
13. An XML sitemap is important
Have one of these in the footer of your site. This way it will be a lot easier for Google to crawl and index each page of your site.
14. Enhance page speeds for optimal performance
Ever been to a website that takes ages to load? Does your site take more than 3 seconds to appear? Are there large images on your website? Site speeds are critically important for those businesses wishing to keep clients on the site. So for this reason as well, Google will penalise sites that are too slow to load. There won’t be a penalty there will just be a preference to rank quicker loading sites. In many cases this is a simple fix – so what ever you do, do not let your websites speed and load times affect your SEO rankings. Again, if unclear of what to do, let us know and we can run some site speed tests, work out the problems and fix them for you.
15. Lastly, pick the right SEO & web agency
The best thing that you can do is try to find a agency that can handle all your web design and SEO together. The best type of agency for this is a digital agency and the good ones are extremely hard to find. Make sure you pick wisely or else you will end up getting smashed by rip off con artists who like nothing better than to take your money without producing any results. Shop around speak to as many people as you can and at the end of the day the choices you make now will impact your business.
I really hope this was helpful but if all that SEO jargon has only gotten you more confused, never fear for hoppingmad.com.au is here to help you navigate this digital landscape!
We offer everything you can imaging when it comes to SEO and online marketing – make the call and let us help you smash your competition 02 9360 8514