1) Your Website Should Have Purpose. You should write down very clearly all the goals that you want your website to achieve: is it to be a sales tool or used as an information portal, is it to be an ecommerce website or a site whose goal is to showcase your work. Set your intention of the website and stay on path.
2) Your Web Audience – who is it? Make certain that you do a lot of research on who your online target market is. Know exactly who they are and what will drive them to make an online inquiry with your company. Basically, what triggers them to make a buying decision. Are they shopping around looking for a bargain, or are they on your site to get information. Give them what they want and make it easy for them to find it. Never hide or make important sales features difficult to find. This is especially true if it is an ecommerce website.
3) Have a Very Strong Offer. Do a website audit and look really hard at all special offers on your website. What is your ( USP) unique selling point? Play on this and sell this to your clients. Do not ever be afraid to boast about these points of difference. People online are very quick to judge a website, so make your position clear on the home page. If you are selling products on your website, put your best product line on the home page, or have a sales/specials ' hot box' that will stand out and promote an offer.
4) Make Web Navigation as Easy as Possible. A huge part of your web usability, is allowing customers to easily browse and navigate their way around the website. There should be no dead ends and users should be funnelled down the site to the check out or inquiry page. This should a maximum of two steps from the home page so users do not get overly confused or lost.
5) Be Better than your Competition. Look at what your competition does and try to do better. A web company like hopping mad designs will be able to make sure that all your internal pages throughout your site look much better than your competition
6) Consider what extra features you want the site to have. Extra cool new features such as responsive web design or parallax website design can really add so much more online appeal.
We can help you make your new website look fabulous CALL 02 9360 8514.