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5 Reasons why you need to update your logo

February 8 2016

It’s important to have logo that reflects who you are and what you do. For most businesses it makes sense to revaluate your visual identity and make sure that your business is reflected in the most advantageous way.

1. Your Company has changed and evolved.

Businesses are becoming more and more flexible in the way they do business and offer services. Now days you have companies that deal with all aspects of an industry under on roof as well as companies that are niche and specialise on particular aspect or product. Either way, it’s important to have logo that reflects who you are and what you do. For most businesses it makes sense to revaluate your visual identity and make sure that your business is reflected in the most advantageous way. Changing your logo signifies your willingness to embrace your new direction and a newfound enthusiasm for your business. If your brand is unwilling to adjust to changing circumstances, then it’s going to fall behind. The new consumers, millennial’s and Gen Y, are found to be increasingly unpredictable when it comes to brand loyalty and will start to look at competitors if you brand image is not meeting or exceeding the standards of the market.

 

2. Your graphics are outdated.

If your brand has been around for more than a decade, the chances are, your logo is starting to look a bit outdated. Your current logo might not be optimised or flexible enough to work well on a website, social media or digital advertising. It might have looked great on a sign or in newspaper ad, but now it’s important that your logo works well across all mediums. This could be as easy as creating a simplified version of your current logo or as challenging as creating an entirely new one. Google recently updated their logo, still using the same colours but the traditional serif typeface has changed to a bold sans-serif. On their official blog, they explain that the reason for the logo change to reflect the way people use google across multiple platforms. The original logo and branding were built for a single desktop browser page and have now been update for “a world of seamless computer across and endless number of devices and different kinds of inputs (such as a tap, type and talk)”  In recent years, large online brands such as yahoo and facebook have also chosen bold sans-serif fonts for mobile optimisation and device compatibility.

 

3. Impressions and higher perceived value.

Logos make the first impression on clients and potential clients. Before you send an email, someone calls you or your car pull us, customers consider your logo and visual identity and decide if you are someone they can trust.

You need to be sure that your logo conveys a sense of trustworthiness and confidence. As much as we are told not to judge a book by its cover, we still do. A logo that speaks quality will give potentials a higher perceived value of your brand, this means that when you have a great, well-designed logo you can easily justify your prices and maintain your profit margin.

 

4. For better recognition and growth.

If your logo is not recognisable in your industry then how will you differentiate yourself from the competition and how will new customers and clients remember you? A new logo can help you stand out and be memorable and increase the likelihood of repeat business and recommendations.

 

5. Revitalising your company.

If you’ve had some bad press or things have taken a few wrong turns, it could be a good idea to rebrand. A fresh look can help change customers perceptions and help transform your brand in a positive way. It can help you reposition yourself in the market and can be used as a way of handling increased price competitiveness.

 

Things to keep in mind when redesigning your logo.

There are a few things to keep in mind when redesigning your logo, the first and most important is keep it simple. A simple, yet effective, logo should be easily recognisable, versatile and memorable. It should also be effective across all mediums from print to signage to digital. Your logo should also have some sort of meaning behind it, something that embodies the company’s values or goals. One of the best things you can do when redesigning your logo is to try and make sure it’s timeless. Think about how it will look in 10 years time, this will save you time and money in the future.