10 TIPS to get more sales leads from your website
Are you like most businesses and are simply struggling to think about ways to generate more sales leads from your website. You had your site professionally designed, but it’s simply not delivering the kind of sales leads you thought it would. Basically, it’s doing nothing to help grow your business. Want to know how to make your site a lead generating machine? Read on.
Websites are just the beginning of your marketing journey. They are there to promote your business but the trick is; how do you get people to actually find your website. In today’s highly competitive digital space you need to bring as many potential customers through to your site. To do this you need to follow these great tips. Following these will, I promise bring in more leads. Ignore them at your own peril.
Awesome Tip # 1 to bring in sales leads: You have to start and SEO campaign. Without doubt, having your website ranking on Google for your main core service or product keywords is going to be the cornerstone of your lead generation. At Hopping Mad Designs I have personally helped new business start ups, reach thousands of unique online searches per month within 6 months. This means they are now getting more people looking at their website within a year than most of their competition, all due to an SEO campaign. SEO crosses all industry types, niches, sizes and boundaries. It is not geo specific or limited to a certain age group or demographic. Put simply, everyone on this planet (especially in Australia) uses Google and if your business is not on there you might as well close your doors. Google is about as real as it gets online.
A word of warning here: choose your SEO agency wisely as going for agencies that offer unrealistic Google rankings or over optimistic promises or seriously cheap packages to buy your business is not a good idea.
Because SEO is fundamental to the success of your business I do urge you to spake with me before you start any type of SEO campaign.
Awesome Tip # 2 to generate more sales leads: Get social and start engaging with your customer base through Facebook, Twitter, Instagram and Google Plus. If you have read this far you are probably thinking why do I need to bother with social media if all I have to do is concentrate on my SEO. Well, the answer is simple. People basically live on their mobile phones and when they are not talking on them, they are on social media. This is where your business needs to be front and centre. Being noticed on these platforms is a very quick, in fact instant way of getting your business or corporate message noticed.
If you have a product you need to promote, some type of special or sales, perhaps you would like to promote a new product line, introduce a new staff member, basically anything news worthy can be posted or published on your social media pages. The more people you have following you, the greater your penetration into the market and in turn, the higher the sales leads. Platforms like Facebook & Instagram are the perfect channels to get your message across. Watch what happens to your business once you start to get serious about this.
We can help you generate a serious amount of new sales leads!
A point to note here is that you need to be really careful what you put out there online. You need to have a social media strategy as posting ambiguous, irrelevant content just for the sake of it will NOT WORK. Again, like with your SEO, I recommend talking to an agency like ours that cam implement this for you. We can customise a package that you will find very affordable yet effective.
Awesome Tip # 3 to to get better quality sales leads: Start blogging today. Blogging for your business is a great way to communicate through your website any interesting news or information your customers might be searching for. Blogging positions your business as a market leader and helps you dominate and control your niche through lots of quality content. For example all you need to do is look at our blog and you can see the number and variety of blog topics we publish. It’s on going and it WORKS! All you need to do is be committed to the process of writing say 1 blog per week. Give it time and eventually you will start to see results. Again, this is a long term strategy, but in combination with SEO and social media marketing, blogging is the perfect addition.
A point to note about your blogging efforts. Make sure they are all over 500 words and they are not copied from someone else’s blog. Make sure it’s relevant, unique and interesting. Without this it’s not worth the effort.
Awesome Tip # 4 to get more clicks from your website: If your website is more than 2 years old (yes that’s right only 2 years old) then it needs a complete refresh. Nothing is going to kill your websites customer conversion rates quicker than an ancient looking website. Technology, design trends and consumer expectations change very quickly and this is why your website MUST or you loose out. If you think 2 years is too soon to redo or revamp your site, then think again.
Ask yourself this question, is your website: mobile compatible ( responsive), does it load quickly, is there out dated information, are the graphics clunky, can the customer navigate the site easily, are there easy to find ‘call to action’ hot buttons, does the website reflect the nature of your business model now, have you added new services or products that are not represented on the site,is your phone number or contact details prominent, is the information wrong, are there social media links, who wrote the content for your website (does it read well or does it sound amateurish), is the ‘on page’ SEO Google compliant, where is the blog? All of these questions need to be address immediately if you are going to generate more sales.
Let us help you with your SEO & social media
A point to note here: try to use a professional website design studio and avoid using those cheap or even worse free websites as they do NOT work effectively. You may save now BUT the consequences are dire – trust me when I tell you this as we have to come in an help businesses re do their website completely and ditch their free site as it was a utter waste of time, energy and really stressful. These free websites are designed to be a bit of a rip off. watch out!
Awesome Tip # 5 to build your business online: Add testimonials. I know this sounds trivial, but there are countless websites out there devoid of any type of testimonial. You only need a few of these to reinforce consumer confidence in your brand.
Awesome Tip # 6 to help increase revenue: This is something businesses rarely do and it should be a priority. Google your business name and see what comes up. If there are any type of negative comments or reviews these need to be mitigated and addressed NOW! Believe it or not, people read reviews and do research about a company before they buy. If they see a whole lot of negative commentary this WILL affect their purchasing decision. Think about this carefully, would you buy from a company or use their services if all you read where bad comments.
In some cases these may be warranted. But,if your business is subject to a negative online campaign based on malicious intent (could be an ex staff member, angry ex partner, disgruntled client), this can hurt your bottom line. Be proactive here, answer or reply to negative feedback, giving your reasons why they are wrong. If you can’t reply and its from a really reputable source ( like a newspaper) then you may need to engage an online reputation management company, that will help drive these negative comments at least off page 1 of Google – they can help hide these pages.
A point to note here. If the comments are through social media platforms, then you can reply and diffuse the situation. You will notice how quickly big brand names (think Qantas, AAMI, Westpac etc), can get some really nasty social media posts as soon as anything goes wrong. You will also see how quack they are to respond to any negative publicity. This is the way it should be done.
TOP Tip # 7 to get customers to ring more often: Make sure you collect the name and email address through an online inquiry form of each inquiry and with their permission, use this information to stay in touch with them through a daily. weekly/monthly newsletter. This form of direct email marketing is another great marketing tip to help boost sales. There are heaps of email marketing platforms you can use to help with this such as Mailchimp and Salesforce. If you need us to design an email template for you and help you set the whole system up, please contact us.
GREAT Tip # 8 to boost revenue: We can help you set up and manage`your Adwords or Pay Per Click campaign on Google. The reason why you need someone to help you with this is due to the expensive nature of Adwords. If you do not know what you are doing and try it alone, it can end up costing you a fortune. I always recommend using Adwords until your SEO has really kicked in. At that point you can look at reducing your Adwords spend.
Many businesses have serious budgets dedicated to this type of marketing as it can generate lots of new sales leads very quickly. Try it out and see how you go but be prepared to spend some serious dollars. If you are on a limited budget and just want to give it a try, aim for less expensive keywords (using exact match – we can go over this if you like over the phone / meeting), and test the results.
A point to note here. Adwords needs to be very targeted so if for example you are a lawyer and want to target and promote an area of your business such as will and estates on Adwords, then the web page they land on when they click on your Adwords needs to BE VERY SALES & conversion focused. You might be paying $20-$30 per click so it has to deliver a return. This is why these pages MUST be professionally designed and managed.
Go it alone and take without a focus on design and this WILL FAIL.
Tip # 9 to generate more sales leads: Try a remarketing campaign.If a customer visits your site and doesn’t buy from you, give them another opportunity by remarketing to them by having an advert pop up on another website with your brand and message. These are now really common and the reason for this is because it works. It’s a great way to remind potential customers of what they were going to buy and a gentle reminder to reengage with your business. Like Adwords this can get expensive so you will need to have the ads designed and the campaign managed to deliver the best ROI.
Tip # 10 to promote your brand: Get another business to write a blog about your business/company/product and post it on their website with a direct link back to your site. If there is a decent amount of traffic to the blog it will trickle back to your site by curious potential customers wanting to know more. This task can be challenging but if you can find the right blogger or site, it can bring in lots of juicy new sales leads.
So there you have it, 10 great tips to help boost your sales leads. Make this year the time you do something about this. Remember, it will not happen by itself.
We can kick start this process today – call us on 02 9360 8514.