You should give your online content strategy a makeover
As a business owner you are probably way too busy to look at your online content strategy and perhaps do not even have a content marketing strategy in place. But, if you do, then you might want to spend some time going over your content strategy and look art ways of improving it. Following are just a few helpful tips on how you as a website owner can improve your online content.
Look at your website again.
When was the last time you had a good read through your website? If the answer was over 6 months ago, then it’s time you gave your web online content a good read through. If some of what you read makes you cringe, then it’s a good idea to invest in a web copywriter, who can craft well worded content, that is at least current and reflective of your business at this point in time. Out dated content written by amateurs will provide no benefit to your business and actually drive people away from your site.
Make sure you look at your business from the consumers’ perspective and try to highlight your unique selling point ( USP). Never oversell but be confident in who you are and the product or service that you are trying to engage the consumer with. Online content, written from the heart, will win over new customers. Mechanically, dry worded content will just bore web users and eventually cause them to look elsewhere.
Personality in what you say is key to the success of your online content. Add some spice and life into what you are selling and the rewards will come.
Stay well away from jargon-filled blogs and article releases.
The temptation might be there to show off with your knowledge of a particular field, but try to steer away from being over technical. Keep content short and snappy with interesting grab statements and paragraphs. Over use of complex content within the blog is again not a good idea. Readers want ( unless they are specifically after very technical information), easy to read and entertaining/informative blog pieces. Give them want they want and with out a doubt, website traffic will increase.
Be harsh with your content
Be honest with yourself and see if what you are publishing online is a good read. Go over it again and again and see if reads well. Only you can be the best judge of this, but if at all unclear, try it out on an unbiased friend or relative. Positive criticism is great for your online marketing. Remember the more online content your write, the better you will become at it.
Give Your Social Media the Once Over
If you have uploaded content to your blog or other social media platforms in the past and they don’t seem just quite right, then either edit them or delete them. If you do end up getting rid of old content, make sure you put a 301 redirect on the blog piece. Your web developer should be able to advice you on this.