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THE IMPORTANCE OF LOCAL SEO

March 9 2013

The importance of local SEO cannot be underestimated. A local SEO strategy will increase sales by targeting a specific local market looking for your product or service. Most people are happy to shop locally and this includes the virtual world. Take advantage of this opportunity and speak with one of our search engine experts about how to capture this local online community.

Local SEO Checklist for your Business – If you want your business to have a higher local profile on Google, then following are some great tips for a better LOCAL SEO RANKING.

1. Become active in your online local community.

Do your homework and look for websites or blogs in your local area and start to engage with them. Become involved, offer advice in your related field or area. If people can see that you are genuinely interested in the local community they will be more likely to engage your services when the need arises. Plus the search engines will pick up on this and rank your site higher for local SEO searches. This is conditional if you include links to your website be sure not to over link or try to spam the system. This will be detected and will not benefit your local SEO marketing.

2. Prioritise your contact information

Pepper your website pages with your local contact details. Making sure that these are easy to find will not only allow easy access to your contact details but will also trigger the search engines when indexing your content. Large phone numbers with reference to Google maps is a great start for your contact us page.

Also make sure that you sign up to Google places and register your business. This may take a few weeks to get you verified but will, in the long run, work really well for you.

For example, if you are a plumber in North Sydney, then your website should come up in Google Maps when users key in these words in the search. Similar to the way Yellow Pages used to work, but heaps more powerful.

3. Make sure you do your research

Entering your main search phrases or keywords into the Google search and checking this with what is displayed is a great way to work out what works and what doesn’t. There is no point implementing a local SEO campaign for words that are not high on the search. If you are unclear about this part, you should speak with a Local SEO professional to help you get a clearer understanding of this. Or Call 02 9360 8514.

4. Look at Local Directories

Location directories can pay huge dividends for your local SEO marketing campaign. Think about adding your business name and website to some local directories and see the results. You may just get a surprise.

People like to support the local traders and if you are not there, you just may miss out.

 

5. A Google map on your website is a must.

This has the double benefit of not only letting Google know where you are but it makes it nice and easy for clients to print the map out and find you. If they are using hand held devises then they can easily find you whilst on the go. basically, if you do not have a map on your site, then you are really making it a lot harder for people to get in touch with you.

 

6. Social Media is Awesome for Local SEO.

Become active on all the big social media platforms ( FaceBook, Instagram and Google+) .

Social media marketing is an awesome method to target local businesses and people. Plus, it is a vital component in enhancing your local SEO campaign.

A great tool is Facebook, because it has Google Maps integration, which allows your customers and clients to get directions to your business. By bringing these two together, you can build on your local SEO campaign.

Don't forget about Google+ as it has this feature as well.

Not only can customers find you easier, but it has the added advantage of triggering signals to the search engines giving a MASSIVE boost to your local SEO profile!

 

Boosting your local SEO value is easy is quite easy if you follow these steps. Again, if you are unsure about any of these Local SEO tips it might be a wise idea to speak with some SEO Companies in your local area who do this all the time.

If your business is in Sydney and you are looking to each out to more customers online then why not give us a call here at Hopping Mad Designs on 02 9360 8514.

 

We have been helping local businesses in Sydney rank on Google for the past 18 years. We are Darlinghurst / Surry Hills based but can help any business in any area with their Local SEO.