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Branding for business, why you need a graphic designer

April 29 2013

Consumers on the street are forever being hit with ads, commercial, signage and billboards. If you are a business that wants to be part of the herd then there is no need for you to hire a graphic design agency. However, if you really want to make a statement about your brand, company or product, then you need to have a graphic design agency work on your branding.

Many small business owners, in fact, many businesses in Sydney, may dismiss branding as an unnecessary expense. An over head that can be trimmed in order to cut the marketing budget. However, the opposite is true. Trimming the graphic design budget will hurt your brand and this in turn, will have an adverse affect on your business. Branding is all about communication and if you are unable to let the public know about your business through clear visuals, then you will be diluting the effectiveness and cut-through of your brand.
In order to get a better understanding of this it is important to get a better idea of graphic design and what it is able to achieve.

So, What is Graphic Design?

Graphic design is the art of conceiving and establishing visual imagery, for a business project. Graphic design is a creative field which mixes images, photography, artistic direction and typographic to create artwork that businesses and companies are able to commercially use to convey a message. The best people to handle this type of work are graphic designers who generally will have had a university or tertiary education in this area. Graphic designers are usually tasked with designing and producing corporate identities, brochures, flyers, reports and newsletters.

Why You Need To Work With a Graphic Designer

– They are experts at creating something visual out of a concept. To sell to the public, you need communication material that appeals to them. Having a professional graphic design team producing this will work a lot better than if you try to do it yourself. Unless you are expert in this field, the final artwork that you may try to produce will fall flat. You may think that you have the skills, but in reality this is far from the truth.
– Graphic designers will be able to design for your customer base. They have done this many times before and will know what works and what doesn’t.
– In the long run you will save money. Getting your marketing and sales material done properly from the beginning will mean that you can start selling straight away. Poor designs mean that you will have to start again, costing you valuable time and perhaps lost market share.
– Graphic designers know how to protect your brand and design artwork that does in fact give it a lift.- They will be able to work on all your marketing collateral. Staying with with one design firm allows them the opportunity to get a good knowledge of your brand and offer creative design solutions for all your material. Forming a close realtionship is a great move and a wise decision for your business. Embracing graphic designers as a professional service will streamline your marketing processes and make your business very competitive.

How Can Hopping Mad Designs Help You?

Having been worked in the graphic design industry since 1997, we feel that we have the necessary; skills, staff, history and credibility to work alongside your business as your preferred design team. Having partnered with many companies in Sydney and Australia, we know that quality graphic design can make a huge difference to the success or failure of a brand.
Graphic design is in our blood. This is the core of our business and we strive with each project to create stunning visual pieces that look to elevate the position and brand of your business; whether online or print.