Real Estate Agents Website Design Must Haves

Look Stunning: As a real estate agent you need a point of difference. You need to look unique, stand out from your competitors and have that visual online competitive edge. As a graphic design and web design studio, our team of design experts will be able to transform your web presence into a powerful marketing tool that not only looks awesome but will rank very high on Google and help drive those juicy new sales leads!

 

Generate leads from online inquiries: Our WordPress content management system means that you will be able to upload content through out the site through your own personal back end admin area. This system is super search engine friendly, which means that once we upload the site, it will have the very best chance of achieving a great online ranking. Obviously, we would need to go over a search engine strategy, but we lay the solid foundations for the perfect start for your real estate agency.

Our web programmers have been developing 100’s of websites over the past 18 years and we are up to speed with the latest technologies and Google algorithm changes.

This means that you get the benefit from a team of highly skilled programmers who really know their stuff.

 

Automatically include property listings: Once you upload your property listing on your website, it will be automatically listed on other major real estate websites. This avoids duplication of work and saves you valuable time.

 

Website Content: Hopping Mad Designs can help you with; well written, sales driven, search engine friendly web content. Google now looks at website copy as a factor in determining page rankings and if your copy is relevant and fresh, it will help in your online rankings.

We have a team of web copywriting experts that have a enormous amount of business to business writing experience and could certainly give your real estate web design copy a valuable lift.

Web copy and design are 2 crucial features you need in delivering your real estate agency a site thats way above your competitors.

 

The Web Interface is simple. This means that potential vendors or buyers who come to your website will be able to easily navigate twithout getting lost or confused. Large, easy to read ‘call to action’ buttons, combined with a very intuitive site map, will ensure that users stay on your website. The last thing you want is for potential vendors or buyers to not be able to find a property or find out relevant information.

Some sites are over complicated and very difficult to maneouvre around, meaning a very poor user experience. At Hopping Mad Designs we will ensure that all web page designs are not only visually very creative but also simple, clean and very uncluttered.

 

Most professional Real Estate websites are generally complicated and expensive to design and build. With our experience and technology in this area we can plan and launch your website faster and more cost effectively than traditionally possible. With Hopping Mad Designs you receive a detailed proposal and fixed quotation for your Real Estate website requirements.

 

Cost effective: Many web design studios, knowing that you are a real estate agency or are looking to design a website for a property development, will hike up the price. We know that you are a small business and this means that you are looking for the best value for your marketing dollar.

This is why our web designers and web programmers are able to combine their skills to deliver your agency a site that is very affordable

Why Use Hopping Mad Designs for your next Real Estate Agency Website

 

GRAPHIC DESIGN EXPERTS. This means that your new website will have that graphic design edge needed to be competitive. Some web studios will go with the easier, cheaper option of just recycling an old web template and passing it off as a new design, We never ever do this at Hopping Mad. All our website work is fully customised, and all our work is bespoke based on your very specific brief.

We encourage you to come to our web studio in Darlinghurst, Sydney so that we are able to meet for a face to face meeting and discuss your requirements in greater detail. Our office is very easy to find and conveniently located on the city fringe.

SEO FOR REAL ESTATE AGENTS. We know search engine optimisation. This means that throughout the design and build of your website we consider all factors and variables that will ensure your Google rankings are goings to be extremely high. We can even help with your pay per click campaign if you like.

SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS. Another great online tool to generate interest in your real estate agency is through social media platforms like Facebook, Twitter and LinkedIn. We are experts at writing relevant, catchy, content that will generate real interest in your business.

Developing these social media pages is just one small component in this complicated social media maze. What you say on these pages will have a huge bearing on your business and the public's perception of your real estate agency.

Post new listings on Facebook, write informative articles on LinkedIn, post tweets about a new sales agent on Twitter or write a great well worded article on your blog – all this can be done and is a great way to BOOST YOUR SOCIAL MEDIA PROFILE!

 

CUSTOMER FOCUSED. We like to think that we are very reliable, super friendly, and very customer service orientated.

Partnering with Hopping Mad Designs means that you are dealing with a team of seasoned design professionals. We know that it can be frustrating in business when you have to work with suppliers or contractors that are very junior. This is why at all stages of the web project, you only work with mid-weight or senior designers with a minimum of 5 years web experience.

ALL YOUR DESIGN NEEDS TAKEN CARE OF.  If you are just starting out with your real estate agency, we are able to design everything you need. This includes, the design of your corporate identity or brand, all the stationery that goes along with this ( such as business cards, letterheads, signage), sales brochures and other marketing material ( including property flyers, corporate positioning statements), right through to domain name registration, website hosting, and lastly web design.

Consider Hopping Mad Designs as your one stop design studio that you can turn to for any piece of marketing material you may need.

Think of all the hassles and headaches that you will save by having one company handle everything for you, even your printing!

At Hopping Mad Designs we are not just your every day design studio. We are your marketing partner. If you are a real estate agent and want a first class looking website combined with a well thought out and well planned social media and search engine campaign, then please call 02 9360 8514.

 

1. Create strong, attention grabbing BLOG headlines.

The relevance of a headline must be noted as this is the first thing that your client will see. If the heading has something interesting to say, it will grab the attention of the reader ensuring they will click on the link and read more. Keep it simple but words like: ‘ 10 best tips ‘ , or ‘advice on how to’ will work really well. People love to read things in point form so having a heading with words like ‘ 5 ways to help’ are great attention grabbing headlines.

 

 2. Look at a much broader blogging approach

Try not to focus too heavily on your product or service. People will get bored and eventually switch off. Corporates should think of things that would interest other like minded business people. If you are an accountant for example, you don’t have to write about taxation rules all the time, but perhaps look at other topis like: 10 ways to save on your tax bill, or 5 tips to help reduce bad debts. It is articles like these, that might not be 100% related to your business, but are still relevant to the business community are interesting enough for a quick read. Variation in topics and writing style will keep people coming back for more.

 

3. Engage with People who Comment On Your Corporate Blog

If you have made the effort to write a blog have some interesting articles for people to read and comment, be sure to engage with these people. Having a real person at the end of the blog and actually communicating with them is a fantastic start at engaging with potential new customers. If they like you blog and have commented, or asked you a question be sure to respond to them in a timely manner. The way you behave here may in turn result in you picking up a few new clients. Obviously, if you get nasty or malicious spammy comments, just delete these immediately as engaging with these people may cause issues for you.

 

4. Implement Social Media Icons.

Your blog is all about sharing ideas, and communicating with your client base. You really need to take this one step further and encourage your readers to share the content. This is easy to do. All you need is some + 1 , Google +, Facebook Like icons or even a Pinterest badge to get people engaging with what you have to say. You will find that given this opportunity, readers who do like your content will be more than happy and cooperative when it comes to passing it onwards. Also make sure that your blog design Sydney has been proferssionally designed – this will keep your corporate branding consistent. If you do do not know where to go then why not give us a call here at Hopping Mad Designs.

 

5. Never Give Up Blogging.

If you have made the effort to start a blog and want to have a bit of a following then you have to keep up the process of blogging. Starting it and then picking it up randomly will only confuse people, who are expecting to see your articles on a regular basis. One really good point to note is that corporate blogging is great for your search engine ranking. If Google sees that your website has been updated with fresh new content, then your articles are more likely to get indexed and ranked. Obviously, Blogging is only one component of search engine optimisation, but it is really a great way to stay on top of your competitors who may already have been blogging for years.

DON’T WRITE BLOGS FOR GOOGLE’S SAKE! – writing blog articles for the search engines is not on. If you write blogs with spammy repetetive keywords in the hope of helping your overall SEO, then this won’t work – write ONLY for your readers and the rankings will follow – this is a very important tip!

If you can’t understand why all your main search terms and keywords have been and are still being dominated by your rivals, then the answer is a combination of SEO and corporate blogging…..STARTING you blog now and being really active in this space is a great marketing move for your company!

If you feel that all this corporate blogging is too hard, you may like to employ a copywriting person that can help you get your content out there. Companies like us, at Hopping Mad Designs are able to help you facilitate this blogging process at rates that may even surprise you.

 

What type of CMS platform should my website use?

The best content management systems to use are open-source CMS platforms like WordPress, Joomla, or Magento.

At Hopping Mad, we use WordPress all the time for our web design. They are super easy to use, very SEO friendly, and, above all, you are never locked into contracts that some web companies insist on if you use their proprietary CMS platforms.

THIS CAN BE A MASSIVE ISSUE AND COST YOU LOTS OF MONEY IF YOU ARE LOCKED INTO A CMS CONTRACT!

Questions to ask your web developer about the CMS platform they intend to use:

• The time and effort needed to add or remove features throughout the website once the site has been launched. Just remember that once you do have the CMS, it is impossible to change CMS once the site has been built, and this means that the choice you make from the beginning will impact your website’s ability to have add-ons in the future.
• If you are going to have an e-commerce site that will generate enormous amounts of traffic, you will need a CMS that will not crumble under the weight of the traffic. It has to be robust and sturdy enough to facilitate this and allow as many people to shop on the site at one time as possible. Great e-commerce CMS platforms are Magento and WordPress.
• You obviously want your site to rank on Google, so your CMS needs to allow the ease of use of titles, meta tags, and descriptions. This way, it encourages Google to index your site with each new addition of content, which in turn will help with your online ranking. Most CMSs will allow for this, but double-check with your web programmer the ease at which you can add titles and other SEO goodies. WordPress has a great plugin called All in One SEO, which is super-SEO friendly and will allow you to generate titles and descriptions easily.
• The CMS should allow you to access the website and add content easily. If you are a business that relies heavily on your site to sell your product or service, you do need a CMS platform that allows you to add this information with a minimum of fuss.
• Is the CMS secure? WordPress, for example, is an extremely secure platform. However, some in-house-built CMS systems may not have all the security plug-ins, so be warned!
• Is your website responsive? If not, your CMS should allow your developers to transform your current desktop site into a more mobile-friendly solution.
• How much do I have to pay you each month for my website to be on your CMS platforms? MAKE SURE YOU ASK THIS ONE! I bet it’s between $20 and $40 per month extra, which is a total waste of your hard-earned money!

Why is WordPress a Great CMS?

• Being open source means that once the site is built, it can be transferred to almost any web company with a basic understanding of the WordPress CMS Platform. You can even choose a preferred hosting platform for this CMS.
• There are no monthly maintenance fees, as might be the case with a customised CMS. A good example of this is a company I  know of that charges a hefty monthly fee for using their CMS. They state that this is necessary because of all the add-ons they are making to the CMS, as well as all the security updates and phone support. This is simply not true and is basically a huge rip-off. With WordPress, there are no monthly fees at all. PLUS, most of the security add-ons are totally FREE.
• WordPress is an awesome eCommerce platform. If you want to sell online, WordPress is one of the best CMS systems around. With easy-to-update modules, you can add/delete products, change prices, and amend content easily.

Please see our FAQs area for more answers regarding web design and CMS platforms.

So, if you are thinking about getting a website for your business, call us today at Hopping Mad Designs. We offer an all-in-one web service that includes search engine optimization and internet marketing as well.