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Why does a business need an Explainer Video?
- you have a lengthy and complicated topic
- for educational purposes; universities, schools, TAFE & colleges.
- increase conversion rates from your website (85% of people are more likely to buy a product once they see an accompanying explainer video).
- generate interest very quickly. People will always click on the video option if they have one, as reading long reams of text can get boring.
- websites with explainer videos do better in the search engines as they engage people and keep them on your website for longer.
- you can explain anything very quickly.
- you’re struggling to explain your product or service
Explainer videos we’ve created lately
8 out of 10 people will choose to watch a video over reading text with the exact same content
Explain anything!
An explainer video is a potent marketing tool if used properly. You can use it to explain anything you like in a minute or less. How good is that! Use videos to explain almost anything you like, from your new business idea to the most complex scientific theories explained.
Your explainer video can be short, or it can be long – but ultimately, it’s all about your audience having a better understanding.
Save lots of time
Save lots of explanation time and email or post your explainer video. By getting your video designed professionally, you will cut down on repetitive conversations with clients, students and staff. After all, you have better things to do with your time – like running a business!
Cut through and engage very quickly
In 2024/25, customers are more distracted than ever. They are always on their phones searching, engaging and living on social media platforms. The last thing they want to do is read lots of text. You see consumer engagement rates explode by satisfying this vast audience and their appetite for information with dynamic and animated explainer videos.
Explode business revenue – engage, influence and convert.
Watch your sales and revenue go through the roof once you start incorporating explainer videos into your marketing mix.
The process
We take a comprehensive brief about your brand, your business, and what you’re trying to achieve with the explainer video. We must uncover your core message and better understand your client base or audience.
Our creative team starts creating style frames and storyboards, adding vocals, animation and sound, making the explainer video look super-professional, to-the-point and uncluttered. And if you don’t have a script, that’s fine. We have copywriters we use to perfectly blend the animation with the words to work effectively as a sales tool, convey a message, or tell a story. With Hopping Mad Designs, we eliminate the headache and stress of your next explainer video production.