Presbyterian Aged Care

New conversion-focused website with an SEO campaign to drive online traffic & increase inquiries.


Presbyterian Aged Care (PAC) were operating with a very old website that was out of date and did nothing for the brand. In a drive to build the brand and better explain changes to aged care services, PAC engaged Hopping Mad to assist.

Project description:

With a reasonably open design brief, HMD set about improving the site user experience, bringing in a copy writer to work with PAC to improve the content. Clear pathways of navigation and communication were established, woven through with a modern and striking design. PAC engaged new photography and video work, which was used throughout the site to show case personal stories and better engage with site visitors. Hopping Mad is currently assisting PAC with SEO and Adwords management.

Thank you so much for all of the work you’ve put into the new website for Presbyterian Aged Care. The site is looking fantastic and is a true credit to HMD. Jo has been a pleasure to work with and I’ve always felt that she’s been driving and co-ordinating this for the best possible outcome for PAC. This has been appreciated. What Ida has done with the design, starting with PAC’s initial Brand and Style guide, looks wonderful. It’s a sleek and modern look that reflects well for PAC’s brand equity.

Adrian Nolan

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