Branding and collateral for the PLA Awards of Excellence
Hopping Mad had been working with Parks & Leisure Australia for several years creating collateral for the Awards and Conferences for both the regional and national departments. Hopping Mad was awarded the re-branding project for the Parks & Leisure Awards of Excellence after a competitive pitch. The brief was to create a new brand that lifted the awards to a higher level and was sophisticated and vibrant in approach.
HMD provided three strong concepts, with the final design developed and applied to a suite of collateral including website assets, social media tiles, and Prospectus documents. The design had separate and distinct designs for the National and Regional versions, and a strong and separate logo for the Awards that could be bundled with the main PLA brand.