Know Your Trait Campaign

Awareness campaign for Thalassaemia and Sickle Cell Society of NSW

What we delivered:

  • Graphic design
  • Project Brief:

    The Thalassaemia and Sickle Cell Society of NSW briefed Hopping Mad to create collateral to promote the Know Your Trait awareness campaign.

    Design Solution:

    Know Your Trait is a campaign encouraging people to get tested to see if they possess the thalasaemia or sickle cell trait. HMD created a pull up banner, poster, social media tiles and brochure to grab attention and encourage testing.

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