Branding for Alliance Cold Chain Logistics
Alliance Cold Chain Logistics
Project Brief:
Having worked with parent company Priority Cargo previously on branding, HMD were engaged to create a brand for Alliance Cold Chain Logistics. The client had a complicated brief, wanting to incorporate a variety of elements in the branding to signify the points of difference for the company.
Solution:
The final logo contains a modern brand mark, symbolising the logistics journey of goods, within a electronically and responsively controlled environment.
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