Sweet William

New packaging for a range of dairy and sugar reduced chocolate

What we delivered:

  • Packaging design
  • Graphic Design
  • Project Brief:

    Sweet William is an Australian company producing chocolate that caters for those with special dietary and allergy needs. The brand was losing distribution share, with a dated packaging design and confused messaging.


    Hopping Mad Designs created a stunning new look for the packaging range with a modern new logo. Strong visual consistency was established between each product and vibrant colours and images are unique for each flavour variation. The new look was rolled out across foil packs, pouches and jars for the main range and the baking.

    Like to speak to us about a similar project?

    Complete the form below and we’ll be in touch to discuss it

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.
    Scroll to top