Branding and collateral for the Geospatial Council of Australia
Geospatial Council of Australia
What we delivered:
Hopping Mad was briefed to create a logo for the newly formed Geospatial Council of Australia. As a merge of two associations, the design brief required considering several disciplines. The logo was required to be modern and bold and reflective of the diverse skills and backgrounds of the individuals involved in the the industry.
HMD explored a varied range of design concepts, with several rounds of design stages considered to fully explore the correct approach. The final logo was created with an brandmark representing the G and C from the name, layers of earth surfaces and spatial analytics; all in an abstract form. The client was extremely happy with the final brand, and the associated collateral.