NSW Education were creating an innovative interactive teaching and learning program aligned to the NSW Stage 4 and 5 drama syllabus addressing the issue of digital citizenship. The program required a logo and brand development, poster and digital assets, as well as a program and lesson plans. Hopping Mad were also responsible for name development.
Several options for the name were presented, with u.b.do selected. The logo needed to be relevant to the digital space, invoking the feeling of an app or social media platform. The bright colour palette and simple graphics create an engaging and memorable brand.