The Art Of Whole Foods is a start up boutique company specialising in “slow food for optimum nutrition”. Their signature product being Bone Broths. Initially the site was to be a brochure-style information vehicle, but the product proved to be so popular, eCommerce became essential.


Hopping Mad created the identity, and worked with the client to create stunningly branded pouch packs for the Broths. The website has a clean and minimal sensibility to allow the images to wow with visual impact.


The broths are being picked up by stockists throughout Australia and the client is planning on expanding the range of offerings.