Originally Pritchitt Partners, the client approached Hopping Mad regarding re-branding, logo development and a new website. The consultancy name was well recognised but failed to acknowledge the other director. Research and name development were undertaken and the new name PritchittBland Communications decided upon.
Web Design Solution:
With branding developed, a new WordPress website was created. The uses abstract typographic elements from the logo to create imagery through the site. A complementary colour palette was developed to extend the brand and soften the style of the site. The new brand better reflects the consultancy nature of the firm and positions them in a broader market.