Project Brief:

The Thalassaemia and Sickle Cell Society of NSW briefed Hopping Mad to create collateral to promote the Know Your Trait awareness campaign.

Design Solution:

Know Your Trait is a campaign encouraging people to get tested to see if they possess the thalasaemia or sickle cell trait. HMD created a pull up banner, poster, social media tiles and brochure to grab attention and encourage testing.