Project Brief

Borrow My Pooch is a innovative new idea, partnering pooches with prospective dog lovers seeking a dog to “borrow” – for walks or for doggy play dates.


Hopping Mad Designs started at the beginning, creating the brand, designing logo and traditional marketing elements such as stationery, flyers and banners for a tradeshow. With this in place we then moved on to planning the user interface and experience for the site, working with the client to set the correct functionality flow. As a membership site with multiple member base it was essential that the process flow was clear and concise. Conversion was a planned strategy for the site – with clear call to actions and smart use of colour woven in to the design in appropriate places.


A clean, fresh website with personality and flair, Borrow My Pooch is a fast growing online business. The client is working hard to grow the member base with social media and sign ups are steadily flowing in.