Avoid those nasty and annoying pop up windows
Nothing irritates people and mobile device users more than pop ups. Sure you want to be able to put as much product or service information as possible within this small environment, but , if you feel that this is necessary for your site then try to think of another way of displaying this information. Look at accordion style scroll features as an alternative, but never go down the pop up path.
Think about employing a copywriter that will be able to reduce your web content
At hopping mad designs we have an in house copywriter that can look at your current web copy from a mobile phone perspective and customise it to work within this platform. People using hand held devices need information fast and the last thing that they would be prepared to do it wade through reams of information to get to the point. This will have the effect of irritating them and resulting in a lost sale. Use the ‘ keep it simple’ principle, which will do wonders for the user experience. If you unclear about this part it is important to speak with a web copy professional who will be able to guide you through this area.
Minimise and reduce overall site functionality
Mobile users are now so proficient in using their phones that anything that requires many navigational steps will be frowned upon. Too much functionality with too many levels will loose the customer as well as the eventual sale. Think carefully about what the user wants and how to get them there via simple, clear cut steps. Over complicating the interface is certainly not the way to go here.
If you are a retailer or have a mobile site that is selling a product, you want people to be able to make the purchase in the most efficient manner. Paypal is a great platform that will facilitate this as users who are already a PayPal member only need to login and pay. If your customer has to fumble around with credit card details, and three digit pins, this is a huge hassle if they are on the go and you may wind up with a lost sale. Think like a consumer in this case and you will have a loyal customer for life.
Make sure that you are very kind to fingers and people with poor eye sight.
People hate to pinch and zoom. I know that I can’t stand it, and if I have to do it to find an important link in a body of text, I will exit the site. Plus as one ages, that small screen becomes harder and harder to focus on. This is why, you need to have larger, full, prominent buttons if you need people to see a link or go to a particular page within the site. These boxes should be easy to see and the text within those boxes, large enough to read.
Keep Branding Consistent.
Never dilute or create a mobile site that is not consistent with your branding. Ensure that the style you have created for your website is followed through all your branding including the mobile site. You will avoid confusing people who may be comfortable and come to know your image and branding