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Is Yellow Pages Advertising A Waste of Money?

September 17 2013

For years businesses throughout Australia relied on Yellow Pages for their main source of advertising. Basically, the Yellow Pages directory was their only source of paid advertising. Google, has radically shifted the advertising landscape. Organic SEO, and pay per click gives businesses another avenue for advertising, rendering the Yellow Pages obsolete. If you are even remotely thinking about placing an advert in the yellow pages or go online with yellow marketing; forget about it – it’s a complete and utter waste of your money. Why? Because no one uses these directories anymore. Directories like these are DEAD!

Reasons Why The Yellow Pages Is a Waste of Your Advertising Dollars.

Have you seen the size of the directory lately? It has downsized from a substantial 2 volumes of books to a small pocket sized directory. This tells me that advertisers are deserting the directory, preferring to go online for their advertising.

No one really uses the Yellow Pages anymore. Sure, there will be a small few ‘old school’ businesses that feel that their client base will never use Google, hence remain loyal to the book. But overall, consumers will search online for goods and services. Again, rendering the Yellow Pages basically useless.

Look around homes and offices and if you notice you can see that most people use yellow Pages for: door stops, bases for their computer screen, and waste paper. Overall, it’s purpose has died as an advertising medium, but it is great if you need a great fly swatter.

Unlike online advertising, where you can change your ad depending on the results, once the book has been printed, you are stuck with that advert for a whole year. Not a good idea for a dynamic and competitive market.

It is still really expensive. To place a large full colour, quarter page advert in the Sydney directory costs a fortune. Why on earth would any business pay that sort of money when they could put it into Google PPC or SEO.  A completer rip off, based on other alternative marketing mediums.

Yellow Pages reps are under serious pressure to keep your adverting dollar and they will throw great statistics at you about book usage, which are totally wrong!  Take everything they say and halve it – no quarter it – and then halve it again – their book uptake statistics are heavily flawed.

 

Yellow Marketing, Be Very Careful!

Realising that the directory is dead, Yellow Pages is promoting a new service called Yellow Marketing, whereby they will offer web design and SEO as a package for small businesses arounf Australia. The problems with this is:

– they know nothing about web design – they will never design you a website that will work or have any thought put into it about conversion rate optimisation – sure, you may get a website, but I can guarantee you that it won't work for you!

– they have absolutely no idea about SEO or getting your website ranked on the search engines – this is a massive mistake for your business to ignore and the Yellow pages will only lie about their ability to implement SEO – a total CON!!

– they have no idea about your business – so how on earrth are they going to design a website that reflects your business – might as well get a free web template.

– they are still over priced for what they deliver.

  • they know nothing about web design
  • they are clueless when is comes to search engine optimisation – YOUR SITE WILL NEVER RANK as it should.
  • extremely poor customer service – same company different name!
  • web design without any idea about your business – there is absolutely zero  design customisation. You might as well do it yourself and download a free web template.
  • over priced, with poor delivery
  • – See more at: https://www.hoppingmad.com.au/blog/is-yellow-pages-advertising-a-waste-of-money/#sthash.IaMgYt86.dpuf
  • they know nothing about web design
  • they are clueless when is comes to search engine optimisation – YOUR SITE WILL NEVER RANK as it should.
  • extremely poor customer service – same company different name!
  • web design without any idea about your business – there is absolutely zero  design customisation. You might as well do it yourself and download a free web template.
  • over priced, with poor delivery
  • – See more at: https://www.hoppingmad.com.au/blog/is-yellow-pages-advertising-a-waste-of-money/#sthash.IaMgYt86.dpuf

 

Where Else Can Business Go To Advertise?

 

Simple. Google. Get a website built by a web company like HOPPING MAD DESIGNS and then get it ranking on Google.

Wasting time and money with Yellow Marketing and Yellow Pages directory, is a sure path to business failure. They might have slick sales people telling you all kind of stories, but believe me, the best solution is to stay well clear of them.

 

IF YOU ARE A BUSINESS LOOKING TO GET A NEW WEBSITE DESIGNED AND HAVE IT RANKING ON GOOGLE THEN CALL 02 9360 8514.