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February 6 2012

Are you looking for a Sydney based agency that can design & produce really creative and intelligent infographics? Are you wanting to communicate a message graphically? Do you want to convey something complicated to your customer base and need it done via an infographic? We can help!

Infographics is the graphical or visual representation of information or data and is fast becoming an extremely popular way of easily conveying a message about your product, service or business offering. If you are looking for a creative and forward thinking design agency to come up with some great ideas for your next INFOGRAPHIC then Hopping Mad Designs is the right choice. We can develop a range of smart and intelligent infographics that can clearly convey your marketing or sales message to your customer base.

Infographics are a great way to get your point across to an information saturated online market. If designed by a professional design studio, your infographics will speak volumes about what you are trying to communicate to your customer base.

Generally speaking, internet users are drowning with information overload. They are getting hit daily with eNewsletters, blog articles, spam and other forms of online clutter, so if your infographic has that ‘wow factor’ and leaps out off the page it will be a valuable marketing tool for your business or company.


Why are infographics an important marketing tool?

> Infographics can go viral. Simple as that. If it looks great and has a powerful underlying message then it will get re tweeted, pinned and liked. All these send a strong message to the search engines about your infographic, which in turn will do wonders for your online SEO ranking. Infographics get people sharing these bits of information which is an awesome way to get your message out there.

> If people, customers or potential clients are looking at your infographic then it is more than likely that they will come through to your website. This added benefit means that there is more traffic through to your site, which in turn will drive sales or inquiries. The name of the game in the online digital space is to generate site wide traffic, increase conversion rates and if your infographic is able to facilitate this then you have a useful marketing mouth piece. If it can grab users short online attention then you are on a winner.

> Infographics are gaining in popularity and if you do not embrace this new marketing tool then your competition will. You do not want to be left behind in the online race by just supplying content. A graphically impressive infographic will keep users on your site or on your social media pages for longer than average.

> Infographics are transferable across many mediums and platforms both print and web, meaning that once you have had it designed you can use it almost anywhere. Think about it; an infographic can go on a flyer, or your website or even on your Facebook page. They are so versatile that this should really be now considered a major part of your marketing and sales communication tools.

 For better Infographics you need a professional graphic design agency


If you are going to spend the time and money in creating an infographic then it needs to be planned properly and designed by a graphic design company.

Anything that you do publish online, is there for the long term; viewable by a worldwide audience which will judge your business or company by what they see. For this reason, the infographic has to have that professional edge.

This is why you must look at engaging the services of a graphic design company to come up with the creative concepts around a topic or point that you are trying to make.

Having a DIY approach to your infographic may seem like a good idea if it is going to save you money but remember, this is going to be viewed by many people and must therefore be reflective of the professional nature of you and your business. Saving dollars upfront may mean that you are sending out the wrong message and might just end up costing you money and clients. Don’t make the mistake of penny pinching here. This is such a great marketing tool and should be done by a professional studio. At Hopping Mad Designs we are happy to work across a range of industries and business sizes.

Ready to get started?

At Hopping Mad Designs we have a team of graphic designers who love to design and come up with creative infographics that push design boundaries. We have been around over 18 years and would consider ourselves to be design experts in the Sydney.

For affordable design solutions call 02 9360 8514