Category: SEO

Dive in and find out about the latest news, tips, digital marketing ideas and trends in graphic & web design, printing and branding from the team at Hopping Mad Designs

INTERACTIVE ANNUAL REPORTS – Bring your content to life

August 9 2013 It may be that time of the year again when you are thinking about your next Annual Report. If you are why not look into an Interactive Annual Report. In the past annual reports have been glossy, magazine style documents, printed on eco-friendly or customised paper and distributed Australia MORE →

1 Very Important SEO Tip for Your Website

September 9 2013 OK, I am going to give a bit of a secret away, well it's not really a secret, but a great tip if you are into SEO and getting your website ranked. That is, you should factor blogging into your website. Make sure that your design agency puts a blog MORE →

THREE REASONS WHY YOU MUST INCLUDE CALLS TO ACTION

July 18 2013 A crucial call to action button on your website can be a huge factor in determining if people will buy or not but from you. You mat think that you have the world's best looking website, but if it is not converting users into customers then you may not have MORE →

What’s the difference between a .com.au and a .com domain?

June 14 2013 If you have your domain name but are not sure whether to get the .com or .com.au domain, then here are some helpful tips to point you in the right direction. Making the right domain name decision now can prove vital in the online success or failure of your website. MORE →

Differences Between a Web Design Expert and a Web Developer

June 4 2013 Web designers versus web developers, and yes there is a huge difference. Many people use these terms lightly and associate one with the other. But, upon closer examination, you will see that there is a big difference between the web designer and the website developer. MORE →

The 3 Click Rule and You

July 9 2013 It all depends on the size and scope of your website. A basic website, that is a simple brochure style website can get the user to the critical buy button or inquiry point within 2 clicks. But, for more complex sites the 3 rule click should apply. MORE →

SEO is for the Long Term – You Can’t Cheat Google

October 16 2013 If you want to rank your website and do it properly, then you have to be in it for the long term. Short, quick online gains simply do not exist and if you try to cheat Google and spam the system you are going to get your website penalised. MORE →

Five Simple Tips in Creating a Great, SEO Friendly Content Strategy

November 23 2013 The SEO landscape is shifting, moving and since the latest Google Hummingbird algorithm update, businesses are learning that old SEO tactics no longer work and can in fact damage your websites online position and brand. The best online strategy that a business can implement is termed content marketing, which is MORE →

Reasons to Consider a Microsite Strategy

December 4 2013 Microsites are an awesome way to highlight a new product you may be selling or a new service offering. Microsites are a great way to market a particular component of your business quickly and cost effectively. Following are some reasons why your business should consider microsite strategy: MORE →

Landing Pages Convert Visitors to Customers

December 3 2013 Your landing pages on your website are the same as your front window of a shop– it's really the first impression you give out to a customer or client, so it has to look its best. If your landing page looks anything less than great it will not convert those MORE →
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