Call To Action Buttons Why Every Website Needs Them
All websites, no matter what industry they are in, need what is referred to as CALL TO ACTION BUTTONS. These buttons sit on your web page and really help push online browsers in a particular direction. These are especially common in eCommerce websites where users are guided with the help of these call to action buttons through to the check out page. Other cool applications of hot or call to actions are to make an inquiry or highlight an important bit of news.
Call to Action Buttons do not necessarily have to scream in your face with loud graphics; unless this is the intention, but some discreetly designed buttons can guide the user throughout the site, step by step.
Basically it’s about highlighting or spotlighting an important part of the website and getting the user to go there.
Overall adding a simple call to action button on your website can have a dramatic effect on user CRO or conversion rate optimisation. Adding a ‘free shipping’ button may add, in some cases 20-30% to your bottom line.
It’s all about finer tuning and testing what works and what doesn’t work. This type of testing should be carried out on a continual basis, until you have it just PERFECT!
Positioning Your Call to Action Buttons.
Where your call to action buttons go on your main landing pages of your website is going to have a massive impact in the way your site is used.
You really don’t need hundreds of different buttons all over your website. This is not on and WILL confuse and send mixed signals to your customers.
A couple of well placed call to action buttons at the top of the page will be enough to spell your message or intention out. For example, if you have a new product in sale, or a change in your shipping policy, this can go in the top right hand corner of the page. You may also like to put a ‘ check out what’s latest’ call to action on the right hand side of your home page.
Appearance of Call to Action Buttons
Try not to be overly graphic with these buttons as the tone may suggest that you are cheap n cheerful. Large brightly coloured, even animated buttons can send out mixed messages to your client base.
Keep button colours within your corporate style – nothing is worse than having busy yellow coloured buttons splashed all over a conservative blue looking coloured website. Contrasting colours are OK to make a statement, but be reasonable with how far you go with this.
Which Direction Do You Want your Customers to Go?
This can be quite tricky and is something that needs to thought put into – which direction and where are you sending your customers to? Again, this will depend on your overall conversion rate optimisation strategy, but speak with your web developer, who should be able to advice you on the best course of action.
If they are on your home page, and they click on a specials button for example, will this send them away, where they could be missing other important news, products, services or information.
Ideally, send users directly to your main purchase page where they can see the product. From there, the check out and sale is only 1 step away.
Are Call To Actions Easy To Design?
Yes they are. I suggest speaking with your current web agency about this in a bit more detail – if you find that your websites number of clicks it receives, is simply not converting into sales, then a quick call to action button just might be the FIX you are after to help improve those lagging inquiries.
Call to action buttons are an essential part of your overall conversion rate strategy. To learn more why not get in touch with people who understand this.