Brief:

The Art Of Whole Foods is a start up boutique company specialising in “slow food for optimum nutrition”. Their signature product being Bone Broths. Initially the site was to be a brochure-style information vehicle, but the product proved to be so popular, eCommerce became essential.

Solution:

Hopping Mad created the identity, and worked with the client to create stunningly branded pouch packs for the Broths. The website has a clean and minimal sensibility to allow the images to wow with visual impact.

Results:

The broths are being picked up by stockists throughout Australia and the client is planning on expanding the range of offerings.