Project Brief

Borrow My Pooch is a innovative new idea, partnering pooches with prospective dog lovers seeking a dog to “borrow” – for walks or for doggy play dates.

Solution

Hopping Mad Designs started at the beginning, creating the brand, designing logo and traditional marketing elements such as stationery, flyers and banners for a tradeshow. With this in place we then moved on to planning the user interface and experience for the site, working with the client to set the correct functionality flow. As a membership site with multiple member base it was essential that the process flow was clear and concise. Conversion was a planned strategy for the site – with clear call to actions and smart use of colour woven in to the design in appropriate places.

Results

A clean, fresh website with personality and flair, Borrow My Pooch is a fast growing online business. The client is working hard to grow the member base with social media and sign ups are steadily flowing in.